Making Communication Strategy Choices in a Fast Evolving Crisis Situation—Results from a Table-Top Discussion on an Anthrax Scenario
Ruggiero, A. (2016). Making Communication Strategy Choices in a Fast Evolving Crisis Situation—Results from a Table-Top Discussion on an Anthrax Scenario. Social Sciences, 5(2), Article 19. https://doi.org/10.3390/socsci5020019
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2016Discipline
YhteisöviestintäCopyright
© the Author, 2016. This is an open access article distributed under the Creative Commons Attribution License (CC BY).
This paper aims at clarifying a timely topic of how communication strategy choices
are made in evolving, complex crises, such as those caused by terrorism involving chemical,
biological, radiological, or nuclear (CBRN) agents. This is done by examining data gathered from a
table-top discussion among crisis communication experts, focusing on a scenario of an anthrax attack
and analysed qualitatively. The communication experts followed the evolving crisis situation by
gathering inputs from various actors in the crisis management network, thereby creating situational
understanding, and interpreted these inputs for decision-making on communication strategies. The
underlying process of coping with complexity in evolving CBRN terrorism crises can be described as
a continuous, dynamic process that can best be explained with a combination of traditional and more
modern crisis communication approaches. Strategy-making in crisis situations by communication
experts is still largely a black box. In this study, a novel approach of decomposing strategy-making
by observing a table-top discussion is chosen to clarify the process. By identifying the core elements
involved, a more detailed picture of communication strategy-making is created, thus promoting
preparedness and professional resilience in the field.
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Except where otherwise noted, this item's license is described as © the Author, 2016. This is an open access article distributed under the Creative Commons Attribution License (CC BY).
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