Sustainable Business Models - The Case of Car Sharing
Vaskelainen, T. (2014). Sustainable Business Models - The Case of Car Sharing. In Resilence - The New Research Frontier : Proceedings of the 20th Annual International Sustainable Development Research Conference (pp. 615-627). Norwegian University of Science and Technology; International Sustainable Development Research Society.
© Proceedings of the 20th International Sustainable Development Research Conference Trondheim 18-20 June 2014.
Replacing actual ownership of a commodity with a service that allows for temporary customer use of the commodity has been shown to be a good way to make industries more sustainable while retaining or even improving customer experience. However these kinds of services are often unsuccessful, because breaking the existing regimes requires systemic change involving enabling technologies, favourable governmental regulation, a successful market adoption strategy and a profitable business model. This study examines sustainable business models using the case of car sharing services. Using public sources a descriptive study is conducted on the business models of leading car sharing services in Europe and North America. From this data three different business model archetypes are derived: the freeflowing model, the traditional car sharing model and the peer-2-peer model. The three archetypes are fairly stabilized and there is little variation between the operators with the B2B-market probably being the next field to mature. Car sharing services also probably have a role in the diffusion of electric cars, because they work as a living laboratory for the car manufacturers in this respect and enable the building of charging infrastructure to new areas ...
PublisherNorwegian University of Science and Technology; International Sustainable Development Research Society
Is part of publicationResilence - The New Research Frontier : Proceedings of the 20th Annual International Sustainable Development Research Conference
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