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dc.contributor.authorUlvila, Kukka-Maaria
dc.date.accessioned2014-06-27T04:51:46Z
dc.date.available2014-06-27T04:51:46Z
dc.date.issued2013
dc.identifier.citationUlvila, K.-M. (2013). Advertising for Sustainability – Promoting Sustainably Produced Food to Finnish Consumers. In <i>CRRC2013 Conference Proceedings</i>. CRR Conference. <a href="http://www.crrconference.org/downloads/ulvila-k.-m.-crrc2013.pdf" target="_blank">http://www.crrconference.org/downloads/ulvila-k.-m.-crrc2013.pdf</a>
dc.identifier.otherCONVID_23253297
dc.identifier.otherTUTKAID_60852
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/43853
dc.description.abstractThe objective of this research is to analyse the amount and the content of food advertisements from three Finnish magazines from the years 2006-2007 and 2010-2012. Moreover, the aim is to outline what are the values reflected in the appeals used to advertise sustainably produced food to Finnish consumers. The diffusion of innovations –theory together with a theoretical framework consisting of three value orientations related sustainably oriented behaviour is used. A gradual increase in the popularity of sustainably produced food is indeed visible in the quantity as well as the content of advertisements from the years 2010-2012 compared to 2006-2007. The appeals of the earlier advertisements were often rational and more related to egoistic or altruistic values. Whereas, in the advertisements from the years 2010-2012, positive emotional appeals were used containing both egoistic and altruistic values; and biospheric values were related to positive emotional appeals. The findings of this research yield new information about how sustainably produced food has been marketed to a larger group of Finnish consumers.fi
dc.language.isoeng
dc.publisherCRR Conference
dc.relation.ispartofCRRC2013 Conference Proceedings
dc.relation.urihttp://www.crrconference.org/downloads/ulvila-k.-m.-crrc2013.pdf
dc.subject.otherkestävä kuluttaminen
dc.subject.otherValues
dc.titleAdvertising for Sustainability – Promoting Sustainably Produced Food to Finnish Consumers
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-201406272167
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.date.updated2014-06-27T03:30:07Z
dc.type.coarconference paper
dc.description.reviewstatuspeerReviewed
dc.type.versionpublishedVersion
dc.rights.copyright© The Author, 2013.
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceCorporate Responsibility Research Conference
dc.subject.ysomainonta
dc.subject.ysoväittämät
dc.subject.ysoarvot
dc.subject.ysokestävä kulutus
dc.subject.ysovalitukset
dc.subject.ysoruoka
jyx.subject.urihttp://www.yso.fi/onto/yso/p1232
jyx.subject.urihttp://www.yso.fi/onto/yso/p19190
jyx.subject.urihttp://www.yso.fi/onto/yso/p1044
jyx.subject.urihttp://www.yso.fi/onto/yso/p24202
jyx.subject.urihttp://www.yso.fi/onto/yso/p153
jyx.subject.urihttp://www.yso.fi/onto/yso/p3670


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