The Role of Business Models in Developing Business Networks
Heikkilä, J., Heikkilä, M., & Tinnilä, M. (2007). The Role of Business Models in Developing Business Networks. In A. Becker (Ed.), Electronic Commerce:Concepts, Methodologies, Tools, and Applications (pp. 221-231). Information Science Reference. https://doi.org/10.4018/978-1-59140-629-7.ch016
© 2008 by IGI Global. Published in this repository with the kind permission of the publisher.
Business models have received a substantial amount of interest recently. Also, various research studies have discussed business models, especially in the context of a single company operating in mass markets. Unfortunately, these models often are not applicable for complex products or services that build on long-term knowledge about customer tastes, facilities, and skills. Especially on global markets, the asset specificity and vast geographical distances make it difficult for any single company to provide this kind of service cost-efficiently on a large scale. Instead, it calls for cooperation among multiple firms. Creation of a joint business model for a collaborative network is a necessary means by which companies can coordinate cooperation in practice. The CSOFT metamodel proposed in this chapter provides guidance for joint business model development by emphasizing customer relationship and adjustment processes needed within the network.
PublisherInformation Science Reference
Parent publication ISBN978-1-59904-943-4
Is part of publicationElectronic Commerce:Concepts, Methodologies, Tools, and Applications
Publication in research information system
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