The Future of Co-Creation
Seppä, M., & Tanev, S. (2011). The Future of Co-Creation. Open Source Business Resource, 2011 (March), 6-12. Retrieved from http://www.osbr.ca/ojs/index.php/osbr/article/view/1287
Published inOpen Source Business Resource
© the Authors, 2011.
The objective of this article is to provide a brief summary of the key directions in value co-creation research that have emerged in the last 10 years. It points to several emerging streams in value co-creation research including: i) general management perspective; ii) new product development and innovation; iii) virtual customer environments; iv) service science and service-dominant logic (SDL) of marketing; and v) international markets and entrepreneurship, with a focus on the general management and innovation perspectives. In addition, the article points to another emerging new direction focusing on business co-creation. The development of business co-creation frameworks integrating the participatory role of both universities and vibrantly emerging business ecosystems represents a valuable alternative to traditional technology transfer and business administration approaches.
PublisherTalent First Network
NB.The journal continues later (from Sept. 2011) with the name 'Technology Innovation Management Review'.
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