Showing items with similar title or keywords.

• Images of Japan and the Japanese : the representations of the Japanese culture in the popular literature targeted at the Western World in the 1980s-1990s 

  Suvanto, Mari (University of Jyväskylä, 2002)

  This study draws together a number of popular issues: images, intercultural communication and Japan. In particular, Japan has been a popular topic for at least the last three decades. The Japanese Economical Miracle awoke ...

• Digitization of the communication and its implications for marketing 

  Lipiäinen, Heini (University of Jyväskylä, 2014)

• Cultural impact on international branding : a case of marketing Finnish mobile phones in China 

  Li, Zhenyi (University of Jyväskylä, 2001)

  Hundreds of Finnish brands have been launched in China. How do the Chinese perceive these brands and think about the brand names in Chinese? Will the Chinese associate the images with Finland? And what is Finland in Chinese ...

• „Direkt aus der arktischen Natur Finnlands“: Image von und Stereotype über Finnland auf den deutschsprachigen Websites zweier finnischer Lebensmittelunternehmen 

  Paajanen, Aino (2020)

  Nykypäivänä ruoka ja ravitsemus kiinnostavat ja herättävät erilaisia tunteita aiempaa enemmän. Huomion kohteena on esimerkiksi ruoan alkuperä tai terveellisyys, ja aiheet ovat eri medioissa esillä tiuhaan. Tämä kehitys ...

• Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market 

  Rong, Haoyi (2020)

  This study was inspired by two advertisement series targeting the Chinese market, Dolce&Gabbana’s “Eating with chopsticks” campaign videos, and Zara’s makeup posters of a new released lipstick series. Having these two ...