Haku
Aineistot 51-60 / 1279
Creating a National Brand for Finland: "Consider It Solved!"
(Peter Lang Publishing Group, 2014)
Mapping Critical Factors in Brand Management Contributing to Innovation
(Business Studies Quarterly, 2012)
The purpose of this paper is to analyse how branding contributes to innovation, by identifying different ways of connecting with changing markets and emerging consumer needs. This is clarified by strategic approaches found ...
Persoonallisuuden merkitys työmarkkinoilla
(Työpoliittinen yhdistys, 2012)
Advocacy participation and brand loyalty in virtual brand communtity
(Moderna organizacija, 2014)
Brand owners use virtual communities to strengthen brand loyalty by engaging
consumers in active content creation activities. Personal and reciprocal communication
and consumers’ participation in virtual brand communities ...
Case Studies in Family Business Research
(ICSB, 2012)
Based on a review of 63 case studies from the family business field, the authors emphasize
the potential of critical realist case studies for family business scholars. The review revealed
that the positivistic case study ...
Corporate responsibility in the food chain: The criteria and indicators
(2012)
Corporate responsibility (CR) is becoming a key issue in the food chain. In order to make sense of this phenomenon, a seminal aper by Maloni and Brown (2006) called for further empirical investigation on the criteria of ...
Vuoden 1997 työmarkkinauudistus ja ammattikouluttamattomien nuorten NEET-aste
(Työelämän tutkimusyhdistys ry., 2014)
Vuoden 1997 työmarkkinatukiuudistuksen tavoitteena oli aktivoida alle 25-vuotiaiden
ammattikouluttamattomien nuorten osallistumista työmarkkinoille ja koulutukseen. Tässä
artikkelissa raportoidaan arvioita uudistuksen ...
Performance Estimation of Networked Business Models : Case Study on a Finnish eHealth Service Project
(Aalborg Universitetsforlag, 2014)
Purpose: The objective of this paper is to propose and demonstrate a framework for estimating performance of a networked business model.
Design/methodology/approach: Our approach is design science, utilising action ...
Causation and Effectuation in the Foreign Market Entry and Selection of Software SMEs
(ICSB, 2012)
Current research emphasizes several factors impacting on SME internationalization.
However, it remains unclear that how entrepreneurs in SMEs think and implement their
internationalization and select target countries for ...
Marketing communication metrics for social media
(Inderscience Publishers, 2011)
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing communications performance ...