The Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram
| dc.contributor.author | Kop, Aysegul Eda | |
| dc.contributor.author | Niininen, Outi | |
| dc.contributor.author | Marques, Lenia | |
| dc.contributor.author | Lee, Jay | |
| dc.contributor.author | D’Souza, Clare | |
| dc.contributor.editor | Buhalis, Dimitrios | |
| dc.contributor.editor | Brandão, Filipa | |
| dc.contributor.editor | Mangion, Marie-Louise | |
| dc.contributor.editor | Efthymiou, Leonidas | |
| dc.date.accessioned | 2024-12-20T06:50:55Z | |
| dc.date.available | 2024-12-20T06:50:55Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Kop, A. E., Niininen, O., Marques, L., Lee, J., & D’Souza, C. (2024). The Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram. In D. Buhalis, F. Brandão, M.-L. Mangion, & L. Efthymiou (Eds.), <i>Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum : ARTS – Amidst Rapid Transformational Shifts : Book of Abstracts</i>. Mediterranean Tourism Foundation. <a href="https://t.ly/OlOAc" target="_blank">https://t.ly/OlOAc</a> | |
| dc.identifier.other | CONVID_244657222 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/99147 | |
| dc.format.extent | 255 | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | |
| dc.publisher | Mediterranean Tourism Foundation | |
| dc.relation.ispartof | Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum : ARTS – Amidst Rapid Transformational Shifts : Book of Abstracts | |
| dc.relation.uri | https://t.ly/OlOAc | |
| dc.rights | In Copyright | |
| dc.subject.other | destination marketing | |
| dc.subject.other | user-generated content (UGC) | |
| dc.subject.other | tourism destination | |
| dc.subject.other | ||
| dc.subject.other | artificial intelligence (AI) | |
| dc.title | The Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram | |
| dc.type | conference paper | |
| dc.identifier.urn | URN:NBN:fi:jyu-202412207951 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.type.uri | http://purl.org/eprint/type/ConferencePaper | |
| dc.relation.isbn | 978-9918-0-1035-6 | |
| dc.type.coar | http://purl.org/coar/resource_type/c_5794 | |
| dc.description.reviewstatus | peerReviewed | |
| dc.type.version | publishedVersion | |
| dc.rights.copyright | © 2024 Mediterranean Tourism Foundation | |
| dc.rights.accesslevel | openAccess | fi |
| dc.type.publication | conferenceObject | |
| dc.relation.conference | Mediterranean Tourism Knowledge Exchange and Policy Forum | |
| dc.subject.yso | matkailukohteet | |
| dc.subject.yso | matkailu | |
| dc.subject.yso | markkinointiviestintä | |
| dc.subject.yso | markkinointi | |
| dc.subject.yso | ||
| dc.subject.yso | tekoäly | |
| dc.subject.yso | käyttäjät | |
| dc.subject.yso | sisältötuotanto | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p8133 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p3917 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p6988 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p5878 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p29366 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p2616 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p16550 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p15070 | |
| dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
| dc.type.okm | A4 |
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