The Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram

Kop, Aysegul Eda; Niininen, Outi; Marques, Lenia; Lee, Jay; D’Souza, Clare

publishedVersion

Katso/Avaa

360.3 Kb

Lataukset:

Show download details Hide download details

Kop, A. E., Niininen, O., Marques, L., Lee, J., & D’Souza, C. (2024). The Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram. In D. Buhalis, F. Brandão, M.-L. Mangion, & L. Efthymiou (Eds.), Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum : ARTS – Amidst Rapid Transformational Shifts : Book of Abstracts. Mediterranean Tourism Foundation. https://t.ly/OlOAc

Tekijät

Kop, Aysegul Eda |

Niininen, Outi |

Marques, Lenia |

Lee, Jay |

D’Souza, Clare

Toimittajat

Buhalis, Dimitrios |

Brandão, Filipa |

Mangion, Marie-Louise |

Efthymiou, Leonidas

Päivämäärä

2024

Tekijänoikeudet

Julkaisija

Mediterranean Tourism Foundation

Emojulkaisun ISBN

978-9918-0-1035-6

Konferenssi

Mediterranean Tourism Knowledge Exchange and Policy Forum

Kuuluu julkaisuun

Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum : ARTS – Amidst Rapid Transformational Shifts : Book of Abstracts

Lisenssi

Ellei muuten mainita, aineiston lisenssi on In Copyright

Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.

What drives travelers' adoption of user-generated content? : A literature review

Ukpabi, Dandison; Karjaluoto, Heikki (Elsevier BV, 2018)

User-generated content (UGC) has become an important part of travel planning, as travelers evaluate travel products based on past reviews. However, different factors account for why tourists utilize UGC. The aim of this ...
Exploring Post-COVID-19 Branding Strategies of African Destinations

Ukpabi, Dandison; Quarshie, Benjamin; Karjaluoto, Heikki (Springer, 2023)

The lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with many destination marketing organizations (DMOs) adopting different strategies to attract tourists. This study explores the ...
Setting the future of digital and social media marketing research : perspectives and research propositions

Dwivedi, Yogesh K.; Ismagilova, Elvira; Hughes, D. Laurie; Carlson, Jamie; Filieri, Raffaele; Jacobson, Jenna; Jain, Varsha; Karjaluoto, Heikki; Kefi, Hajer; Krishen, Anjala S.; Kumar, Vikram; Rahman, Mohammad M.; Raman, Ramakrishnan; Rauschnabel, Philipp A.; Rowley, Jennifer; Salo, Jari; Tran, Gina A.; Wang, Yichuan (Elsevier, 2021)

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower ...
B2B influencer marketing : Conceptualization and four managerial strategies

Mero, Joel; Vanninen, Heini; Keränen, Joona (Elsevier, 2023)

While there is a growing body of research on influencer marketing, it focuses almost exclusively on the consumer marketing context, and offers limited insights for business-to-business (B2B) organizations. To address this ...
Kirja-arvostelut alustataloudessa : esimerkkinä käyttäjälähtöiset arvostelut Instagramissa

Jaakkola, Maarit; Räisä, Tiina (Media- ja viestintätieteellinen seura MEVI ry, 2021)

Kulttuurituotteita eivät sosiaalisen median aikakaudella enää arvostele julkisesti vain perinteisen median ammattikriitikot, vaan myös tavalliset ihmiset osallistuvat teosten julkiseen arvottamiseen erilaisilla digitaalisilla ...