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The Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram

dc.contributor.authorKop, Aysegul Eda
dc.contributor.authorNiininen, Outi
dc.contributor.authorMarques, Lenia
dc.contributor.authorLee, Jay
dc.contributor.authorD’Souza, Clare
dc.contributor.editorBuhalis, Dimitrios
dc.contributor.editorBrandão, Filipa
dc.contributor.editorMangion, Marie-Louise
dc.contributor.editorEfthymiou, Leonidas
dc.date.accessioned2024-12-20T06:50:55Z
dc.date.available2024-12-20T06:50:55Z
dc.date.issued2024
dc.identifier.citationKop, A. E., Niininen, O., Marques, L., Lee, J., & D’Souza, C. (2024). The Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram. In D. Buhalis, F. Brandão, M.-L. Mangion, & L. Efthymiou (Eds.), <i>Proceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum : ARTS – Amidst Rapid Transformational Shifts : Book of Abstracts</i>. Mediterranean Tourism Foundation. <a href="https://t.ly/OlOAc" target="_blank">https://t.ly/OlOAc</a>
dc.identifier.otherCONVID_244657222
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/99147
dc.format.extent255
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherMediterranean Tourism Foundation
dc.relation.ispartofProceedings of The Mediterranean Tourism Knowledge Exchange and Policy Forum : ARTS – Amidst Rapid Transformational Shifts : Book of Abstracts
dc.relation.urihttps://t.ly/OlOAc
dc.rightsIn Copyright
dc.subject.otherdestination marketing
dc.subject.otheruser-generated content (UGC)
dc.subject.othertourism destination
dc.subject.otherInstagram
dc.subject.otherartificial intelligence (AI)
dc.titleThe Comparison of Strategies of Destination Marketing Organizations (DMO’s) and User-Generated Content (UGC) on Instagram
dc.typeconference paper
dc.identifier.urnURN:NBN:fi:jyu-202412207951
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-9918-0-1035-6
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.type.versionpublishedVersion
dc.rights.copyright© 2024 Mediterranean Tourism Foundation
dc.rights.accesslevelopenAccessfi
dc.type.publicationconferenceObject
dc.relation.conferenceMediterranean Tourism Knowledge Exchange and Policy Forum
dc.subject.ysomatkailukohteet
dc.subject.ysomatkailu
dc.subject.ysomarkkinointiviestintä
dc.subject.ysomarkkinointi
dc.subject.ysoInstagram
dc.subject.ysotekoäly
dc.subject.ysokäyttäjät
dc.subject.ysosisältötuotanto
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p8133
jyx.subject.urihttp://www.yso.fi/onto/yso/p3917
jyx.subject.urihttp://www.yso.fi/onto/yso/p6988
jyx.subject.urihttp://www.yso.fi/onto/yso/p5878
jyx.subject.urihttp://www.yso.fi/onto/yso/p29366
jyx.subject.urihttp://www.yso.fi/onto/yso/p2616
jyx.subject.urihttp://www.yso.fi/onto/yso/p16550
jyx.subject.urihttp://www.yso.fi/onto/yso/p15070
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okmA4


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