Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.

• Perceptions of content marketing : case study on Finnish companies 

  Hänninen, Heli (2015)

  The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, ...

• From places to platforms : Examining the transformation of servicescapes 

  Horáková, Julie; Uusitalo, Outi (Routledge, 2022)

  Place represents one of the underlying elements of the marketing mix. However, due to ongoing digitalisation, places have undergone substantial changes in recent years. With the transition from physical shopping environments ...

• Social media and consumer power : Opportunities and challenges for digital marketing activities 

  Vollero, Agostino; Valentini, Chiara (Routledge, 2022)

  Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM ...

• Future look : Communicating with customers using digital channels 

  Niininen, Outi; Singaraju, Stephen; Karjaluoto, Heikki; Valentini, Chiara; Muhonen, Markus (Routledge, 2022)

  Digital Marketing is a fast-moving field, and the future of Digital Marketing Communication is multifaceted. Communication with customers can be based on either their current geographical location, their past online behaviour ...

• Stakeholder Strategy and Design Alignment Framework for Design Science Research : A Study in the Context of VR-Aided Marketing and Sales 

  Holopainen, Jani; Mattila, Osmo; Pöyry, Essi; Parvinen, Petri; Tuunanen, Tuure (University of Hawai'i at Manoa, 2020)

  This study introduces a framework to align various perceptions and objectives that different stakeholders have at the beginning of a Design Science Research (DSR) process and consolidate them into stakeholders’ strategies ...