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Teoreettinen asiakassuhdemarkkinointimalli
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Authors
Meriläinen, Hanna M.
Date
1998
Discipline
Markkinointi
Marketing
Keywords
asiakassuhdemarkkinointi
asiakkaiden sitouttaminen
palvelun laatu
palveluodotukset
sisäinen markkinointi
URI
http://urn.fi/URN:NBN:fi:jyu-1998755784
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Pro gradu -tutkielmat
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