How much does an employer's attractiveness matter to youth employment? Evidence from a developing country
Buitek, E. К., Kaliyeva, S. A., Turginbayeva, A. N., Meldakhanova, M. K., & Shaikh, A. A. (2023). How much does an employer's attractiveness matter to youth employment? Evidence from a developing country. Asia-Pacific Journal of Business Administration, Ahead of print. https://doi.org/10.1108/APJBA-02-2023-0086
Published in
Asia-Pacific Journal of Business AdministrationAuthors
Date
2023Discipline
Digitaalinen liiketoiminta ja talous (painoala)MarkkinointiDigital marketing and CommunicationDigital Business and Economy (focus area)MarketingDigital marketing and CommunicationCopyright
© Elvira L. Buitek, Saule A. Kaliyeva, Ardak N. Turginbayeva, Marziya K. Meldakhanova and Aijaz A. Shaikh. Published by Emerald Publishing Limited.
Purpose
Drawing on the contemporary literature and the theory of employer attractiveness, the authors aimed to examine key antecedents and consequences of employer attractiveness by proposing functional hypotheses and relationships between some endogenous variables.
Design/methodology/approach
Using the quota-cum-purposive sampling method, the unit of analysis selected for this study was millennials aged 18–35 years and working in the hospitality, travel, tourism and leisure (HTTL) sectors for the last two years. A total of 218 responses were collected in three months (June–August 2022). The data were analysed using partial least squares structural equation modelling (PLS-SEM).
Findings
For young employees, company recruitment behaviour, company image and source credibility are significantly and directly related to company attractiveness. The relationship between company image and employee word of mouth (WOM) was significantly positive. Company recruitment behaviour was found to significantly influence employee commitment. Company attractiveness was found to be directly related to young employees' WOM about the company and commitment to it.
Originality/value
The study establishes the significance of company attractiveness because a company's success largely depends on the company's ability to attract and retain a talented and skilled workforce. Moreover, the present study provides much-needed insights to policymakers and regulators that can help the policymakers define and implement favourable policies to promote and protect the country's job market and offer directions to youth employment.
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Publisher
EmeraldISSN Search the Publication Forum
1757-4323Keywords
Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/184472688
Metadata
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- Kauppakorkeakoulu [1379]
Additional information about funding
This research is funded by the Science Committee of the Ministry of Education and Science of the Republic of Kazakhstan (Grant No. AP09260584) entitled ‘Employment restructuration in Kazakhstan in terms of social and economic tensions’.License
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