How much does an employer's attractiveness matter to youth employment? Evidence from a developing country

Abstract
Purpose Drawing on the contemporary literature and the theory of employer attractiveness, the authors aimed to examine key antecedents and consequences of employer attractiveness by proposing functional hypotheses and relationships between some endogenous variables. Design/methodology/approach Using the quota-cum-purposive sampling method, the unit of analysis selected for this study was millennials aged 18–35 years and working in the hospitality, travel, tourism and leisure (HTTL) sectors for the last two years. A total of 218 responses were collected in three months (June–August 2022). The data were analysed using partial least squares structural equation modelling (PLS-SEM). Findings For young employees, company recruitment behaviour, company image and source credibility are significantly and directly related to company attractiveness. The relationship between company image and employee word of mouth (WOM) was significantly positive. Company recruitment behaviour was found to significantly influence employee commitment. Company attractiveness was found to be directly related to young employees' WOM about the company and commitment to it. Originality/value The study establishes the significance of company attractiveness because a company's success largely depends on the company's ability to attract and retain a talented and skilled workforce. Moreover, the present study provides much-needed insights to policymakers and regulators that can help the policymakers define and implement favourable policies to promote and protect the country's job market and offer directions to youth employment.
Main Authors
Format
Articles Research article
Published
2023
Series
Subjects
Publication in research information system
Publisher
Emerald
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202309064931Use this for linking
Review status
Peer reviewed
ISSN
1757-4323
DOI
https://doi.org/10.1108/APJBA-02-2023-0086
Language
English
Published in
Asia-Pacific Journal of Business Administration
Citation
  • Buitek, E. К., Kaliyeva, S. A., Turginbayeva, A. N., Meldakhanova, M. K., & Shaikh, A. A. (2023). How much does an employer's attractiveness matter to youth employment? Evidence from a developing country. Asia-Pacific Journal of Business Administration, Ahead of print. https://doi.org/10.1108/APJBA-02-2023-0086
License
CC BY 4.0Open Access
Additional information about funding
This research is funded by the Science Committee of the Ministry of Education and Science of the Republic of Kazakhstan (Grant No. AP09260584) entitled ‘Employment restructuration in Kazakhstan in terms of social and economic tensions’.
Copyright© Elvira L. Buitek, Saule A. Kaliyeva, Ardak N. Turginbayeva, Marziya K. Meldakhanova and Aijaz A. Shaikh. Published by Emerald Publishing Limited.

Share