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Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study

dc.contributor.authorPaananen, Tiina
dc.contributor.authorHolkkola, Matilda
dc.contributor.authorMakkonen, Markus
dc.contributor.authorFrank, Lauri
dc.contributor.authorKemppainen, Tiina
dc.contributor.editorPucihar, Andreja
dc.contributor.editorKljajić Borštnar, Mirjana
dc.contributor.editorBons, Roger
dc.contributor.editorOngena, Guido
dc.contributor.editorHeikkilä, Marikka
dc.contributor.editorVidmar, Doroteja
dc.date.accessioned2023-07-11T07:26:07Z
dc.date.available2023-07-11T07:26:07Z
dc.date.issued2023
dc.identifier.citationPaananen, T., Holkkola, M., Makkonen, M., Frank, L., & Kemppainen, T. (2023). Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study. In A. Pucihar, M. Kljajić Borštnar, R. Bons, G. Ongena, M. Heikkilä, & D. Vidmar (Eds.), <i>36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability</i> (pp. 171-188). University of Maribor. <a href="https://doi.org/10.18690/um.fov.4.2023.11" target="_blank">https://doi.org/10.18690/um.fov.4.2023.11</a>
dc.identifier.otherCONVID_183934822
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/88365
dc.description.abstractThe purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike toward QR codes. The company-related barriers included unnoticeable QR codes in the B&M store, service personnel in the B&M store, and QR code-related technical problems.en
dc.format.extent920
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherUniversity of Maribor
dc.relation.ispartof36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability
dc.relation.urihttps://press.um.si/index.php/ump/catalog/book/786
dc.rightsCC BY 4.0
dc.subject.otherQR codes
dc.subject.otheromnichannel
dc.subject.otherchannel
dc.subject.otherretail
dc.subject.othercustomer perspective
dc.subject.othercommerce
dc.subject.otherQR code
dc.subject.otherbarriers
dc.subject.otherusage barrier
dc.subject.otherbrick-and-mortar store
dc.subject.otherB&M
dc.subject.otherFinland
dc.titleCustomers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202307114492
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineKestävä liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesfi
dc.contributor.oppiaineHyvinvoinnin tutkimuksen yhteisöfi
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineSustainable Businessfi
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineSustainable Business and Economy (focus area)en
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesen
dc.contributor.oppiaineSchool of Wellbeingen
dc.contributor.oppiaineInformation Systems Scienceen
dc.contributor.oppiaineSustainable Businessen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-961-286-751-5
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.format.pagerange171-188
dc.type.versionpublishedVersion
dc.rights.copyright© University of Maribor, University Press
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceBled eConference
dc.relation.grantnumber206/31/2020
dc.subject.ysodigitaalinen markkinointi
dc.subject.ysoQR-koodit
dc.subject.ysoasiakaskokemus
dc.subject.ysomonikanavaisuus
dc.subject.ysovaateliikkeet
dc.subject.ysoverkkokauppa
dc.subject.ysokivijalkaliikkeet
dc.subject.ysovähittäiskauppa
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p23942
jyx.subject.urihttp://www.yso.fi/onto/yso/p26418
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p23342
jyx.subject.urihttp://www.yso.fi/onto/yso/p17740
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
jyx.subject.urihttp://www.yso.fi/onto/yso/p27334
jyx.subject.urihttp://www.yso.fi/onto/yso/p14002
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.18690/um.fov.4.2023.11
dc.relation.funderBusiness Finlanden
dc.relation.funderBusiness Finlandfi
jyx.fundingprogramOthers, Business Finlanden
jyx.fundingprogramMuut, Business Finlandfi
dc.type.okmA4


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