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dc.contributor.authorMannonen, Markus
dc.contributor.authorSkippari, Mika
dc.contributor.editorNiininen, Outi
dc.date.accessioned2023-03-14T08:57:46Z
dc.date.available2023-03-14T08:57:46Z
dc.date.issued2023
dc.identifier.citationMannonen, M., & Skippari, M. (2023). The Roles of the Internet and Social Media in Political Marketing and Voter Behaviour : A Study of Finnish Parliamentary Elections. In O. Niininen (Ed.), <i>Social Media for Progressive Public Relations</i> (pp. 193-207). Routledge. <a href="https://doi.org/10.4324/9781003177791-18" target="_blank">https://doi.org/10.4324/9781003177791-18</a>
dc.identifier.otherCONVID_150957675
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/86015
dc.description.abstractThis chapter explores the roles of the internet and social media (SM) in political marketing and voter behaviour. We specifically analyse how voters’ use of both offline (television) and online (internet and SM) media to search for political information affects their voting preferences and decision-making. First, we examine how the use of offline and online media for political information differs among various voter groups based on voter demographics. Second, we investigate how the use of offline and online media is linked to voter choice (i.e., voting for a particular party). Our study is based on a voter survey of Finnish parliamentary elections in 2015. The results show a difference in the importance of online and offline media as a source of political information among voters, the role of internet and SM being remarkable only for younger voters (aged 18–24). We find that internet and SM are important source of political information especially for election day voters. In addition, we demonstrate a positive linkage between searching for political information and a voter’s decision to vote for a particular party.en
dc.format.extent270
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofSocial Media for Progressive Public Relations
dc.rightsIn Copyright
dc.titleThe Roles of the Internet and Social Media in Political Marketing and Voter Behaviour : A Study of Finnish Parliamentary Elections
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202303142169
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineSustainable Businessfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineKestävä liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineSustainable Businessen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineSustainable Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-1-032-01233-9
dc.type.coarhttp://purl.org/coar/resource_type/c_3248
dc.description.reviewstatuspeerReviewed
dc.format.pagerange193-207
dc.type.versionacceptedVersion
dc.rights.copyright© 2023 selection and editorial matter, Outi Niininen; individual chapters, the contributors
dc.rights.accesslevelopenAccessfi
dc.subject.ysoeduskuntavaalit
dc.subject.ysoäänestyskäyttäytyminen
dc.subject.ysopolitiikka
dc.subject.ysovaalit
dc.subject.ysoäänestäjät
dc.subject.ysopoliittinen viestintä
dc.subject.ysovaikuttaminen
dc.subject.ysoInternet
dc.subject.ysososiaalinen media
dc.subject.ysoverkkoviestintä
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p15103
jyx.subject.urihttp://www.yso.fi/onto/yso/p3223
jyx.subject.urihttp://www.yso.fi/onto/yso/p454
jyx.subject.urihttp://www.yso.fi/onto/yso/p3225
jyx.subject.urihttp://www.yso.fi/onto/yso/p23816
jyx.subject.urihttp://www.yso.fi/onto/yso/p13723
jyx.subject.urihttp://www.yso.fi/onto/yso/p1657
jyx.subject.urihttp://www.yso.fi/onto/yso/p20405
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p14112
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781003177791-18
dc.type.okmA3


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