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dc.contributor.authorBhutto, Maqsood H.
dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorKarjaluoto, Heikki
dc.date.accessioned2023-01-24T10:37:25Z
dc.date.available2023-01-24T10:37:25Z
dc.date.issued2022
dc.identifier.citationBhutto, M. H., Shaikh, A. A., & Karjaluoto, H. (2022). Would you mind your language, please? : Consumer Incivility on Social Media Platforms. In <i>ICEB 2022 : Proceedings of the 22nd International Conference on Electronic Business</i> (Article 57). International Consortium for Electronic Business. Proceedings of the International Conference on Electronic Business. <a href="https://aisel.aisnet.org/iceb2022/57/" target="_blank">https://aisel.aisnet.org/iceb2022/57/</a>
dc.identifier.otherCONVID_160106667
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/85155
dc.description.abstractConsumer incivility on social media platforms has recently gained the attention of academic researchers. However, few studies have presented the role that consumer incivility plays in forming social media perspectives (e.g. experiencing uncivil comments or rude replies on Facebook, Twitter and Instagram). Using the stimulus-organism-response theory, this study investigated the impacts of consumer incivility on social media brand representatives’ efforts to deal with it, social media brand community participation and social media brand trust. The study also investigated the influence of social media brand representatives’ efforts to deal with consumer incivility on social media brand community participation and examined the relationships of these two factors with social media brand trust. Two hundred and forty social media consumers who had witnessed the effect of consumer incivility on social media community platforms completed the study questionnaires. SPSS 23 and SmartPLS-SEM (v. 3.3.7) were used to analyse the data obtained and to test the hypotheses. The results revealed that consumer incivility was significantly inversely associated with the causal constructs. The present study provided novel insights for high-tech social media industries, including digital marketers and community developers.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherInternational Consortium for Electronic Business
dc.relation.ispartofICEB 2022 : Proceedings of the 22nd International Conference on Electronic Business
dc.relation.ispartofseriesProceedings of the International Conference on Electronic Business
dc.relation.urihttps://aisel.aisnet.org/iceb2022/57/
dc.rightsIn Copyright
dc.subject.otherconsumer incivility
dc.subject.othersocial media brand community participation
dc.subject.othersocial media brand representatives’ efforts
dc.subject.othersocial media brand trust
dc.titleWould you mind your language, please? : Consumer Incivility on Social Media Platforms
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202301241451
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineHyvinvoinnin tutkimuksen yhteisöfi
dc.contributor.oppiaineTyön ja johtamisen muuttuminen digitaalisessa ajassafi
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineSchool of Wellbeingen
dc.contributor.oppiaineEmergent work in the digital eraen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.relation.issn1683-0040
dc.type.versionacceptedVersion
dc.rights.copyright© International Consortium for Electronic Business
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceInternational Conference on Electronic Business
dc.subject.ysokohteliaisuus
dc.subject.ysotavat (tapakulttuuri)
dc.subject.ysoverkkoyhteisöt
dc.subject.ysoverkkokeskustelu
dc.subject.ysososiaalinen media
dc.subject.ysokuluttajat
dc.subject.ysoluottamus
dc.subject.ysobrändit
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p7629
jyx.subject.urihttp://www.yso.fi/onto/yso/p7630
jyx.subject.urihttp://www.yso.fi/onto/yso/p23472
jyx.subject.urihttp://www.yso.fi/onto/yso/p21841
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p1397
jyx.subject.urihttp://www.yso.fi/onto/yso/p1725
jyx.subject.urihttp://www.yso.fi/onto/yso/p23851
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okmA4


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