Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community
Sormanen, N., Reinikainen, H., & Wilska, T.-A. (2023). Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community. Journalism Practice, 17(8), 1790-1809. https://doi.org/10.1080/17512786.2021.2016070
Julkaistu sarjassa
Journalism PracticePäivämäärä
2023Oppiaine
ResurssiviisausyhteisöViestinnän johtaminenSosiologiaBasic or discovery scholarshipSchool of Resource WisdomCorporate CommunicationSosiologyBasic or discovery scholarshipTekijänoikeudet
© 2022 Informa UK Limited, trading as Taylor & Francis Group
Traditional media have merged with social media and pursue to produce engaging content and form relationships with online audiences. At the same time, social media has allowed young people a venue to practice their basic needs of interaction, identity, and self-expression, and provides communities of shared issues and social/political aspirations. By analysing the Instagram post caption data of the largest Finnish (girls’) youth magazine, this case study investigated what posting strategies used by the magazine elicited youth participation, and how do the strategies and participation align with young people’s media and online communication preferences. The study found the magazine to use various strategies; mostly affective topics and emoji/tag suggestion appeals. From those perceived as general posting strategies, affective topics and contests and ballots, and from more specific framing choices, a positive approach and topics providing information, peer-support and close topic angles for young women, elicited the most participation. Additionally, a suggestion to comment with a quick emoji/tag was the most engaging appeal suggestion. Young people preferred the image-dominated expressive participation towards both everyday/personal and civic/political topics. The study produces valuable, detailed information regarding young people’s online participation preferences and the potential of traditional media in engaging with online youth audiences.
...
Julkaisija
RoutledgeISSN Hae Julkaisufoorumista
1751-2786Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/103859125
Metadata
Näytä kaikki kuvailutiedotKokoelmat
Rahoittaja(t)
Suomen AkatemiaRahoitusohjelmat(t)
Akatemiaohjelma, SALisätietoja rahoituksesta
This work was supported by the Academy of Finland [grant number 320373]Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Heteroglossic and multimodal resources in use : participation across spaces of identification in a Christian lifestyle sports community
Peuronen, Saija (University of Jyväskylä, 2017)This dissertation examines how members of one particular youth community, Christian lifestyle sports enthusiasts in Finland, use language and other semiotic resources to construct participation in their community of ... -
Digital Activism in Russia : The Evolution and Forms of Online Participation in an Authoritarian State
Lonkila, Markku; Shpakovskaya, Larisa; Torchinsky, Philip (Palgrave Macmillan, 2021)This chapter describes how digitalization has affected activism in Russia by tracing the evolution, particularity, and the most visible forms of online activism in the context of the increasingly authoritarian Russian ... -
Understanding the Strategies and Practices of Facebook Microcelebrities for Engaging in Sociopolitical Discourses
Das, Dipto; Islam, A. K. M. Najmul; Haque, S. M. Taiabul; Vuorinen, Jukka; Ahmed, Syed Ishtiaque (ACM, 2022)In this paper, we study popular microcelebrities from the Global South to understand their strategies and practices on Facebook. Unlike traditional celebrities who gain their reputation through different types of physical ... -
Mapping the terrain of hate : identifying and analyzing online communities and political parties engaged in hate speech against Muslims and LGBTQ+ communities
Unlu, Ali; Truong, Sophie; Kotonen, Tommi (Springer, 2024)This study investigates the impact of X on political discourse and hate speech in Finland, focusing on Muslim and LGBTQ+ communities from 2018 to 2023. During this period, these groups have experienced increased hate speech ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.