Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
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Maturity in leaps and bounds : organisational listening for customer engagement
Erkkilä, Taina; Luoma-aho, Vilma (Routledge, 2023)Much organisational development occurs during times of crisis when answers and solutions are urgently needed. The objective of this article is to show examples illustrating that organisational listening on social media may ... -
Hateholders and Brandjacking : Negative Engagement of Customers and Stakeholders
Lievonen, Matias; Luoma-aho, Vilma; Bowden, Jana (Routledge, 2023)Social and real-time media allow customers and other stakeholders to easily voice their opinions online when brands or organisations fail to meet their expectations. Such outbursts, which are often addressed through corporate ... -
Social Media for Universities’ Strategic Communication : How Nigerian universities use Facebook
Olaleye, Sunday; Ukpabi, Dandison; Mogaji Emmanuel (Routledge, 2020)A university has many stakeholders with varying interests and commitments. Several studies have examined modes and methods of HEIs communication with stakeholders. To the best of our knowledge, it is not evident in the ... -
Organising capacity - a collective process leading to place branding : coordination, co-operation and engagement
Vuorinen, Maarit (University of Jyväskylä, 2015) -
Digitization of the communication and its implications for marketing
Lipiäinen, Heini (University of Jyväskylä, 2014)
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