Mobile banking services adoption in Pakistan : are there gender differences?
Glavee-Geo, R., Shaikh, A. A., & Karjaluoto, H. (2017). Mobile banking services adoption in Pakistan : are there gender differences?. International Journal of Bank Marketing, 35(7), 1088-1112. https://doi.org/10.1108/IJBM-09-2015-0142
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International Journal of Bank MarketingDate
2017Copyright
© 2017 Emerald Publishing Limited
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Emerald Publishing LimitedISSN Search the Publication Forum
0265-2323Keywords
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