“A Shameless Ideology of Shameless Women” : Positioning the Other in Social Media Discourse Surrounding a Women’s Rights Movement in Pakistan
Sadaf, S., & Siitonen, M. (2022). “A Shameless Ideology of Shameless Women” : Positioning the Other in Social Media Discourse Surrounding a Women’s Rights Movement in Pakistan. Social Media and Society, 8(1). https://doi.org/10.1177/20563051221086933
Julkaistu sarjassa
Social Media and SocietyPäivämäärä
2022Tekijänoikeudet
© The Author(s) 2022
This study analyzes social media (YouTube) discourse related to Aurat March 2019, a women’s rights movement in Pakistan. Using a discourse analytical approach that draws on the premises of Positioning theory, the analysis reveals the following two major storylines from the data: “The women who stray from the path, and the men who will return them to it,” and “Islam under threat from the outside.” Social media platforms allow their users to express opinions in online spaces, often resulting in polarization and clustering of like-minded people in so-called echo-chambers. This study demonstrates how social media users actively participate in the discursive construction of the “other,” and how the women’s rights movement in Pakistan continues to struggle against hegemonic scripts of gender and sexuality.
Julkaisija
SAGE PublicationsISSN Hae Julkaisufoorumista
2056-3051Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/117568027
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