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dc.contributor.authorSadaf, Shomaila
dc.contributor.authorSiitonen, Marko
dc.date.accessioned2022-04-04T09:49:28Z
dc.date.available2022-04-04T09:49:28Z
dc.date.issued2022
dc.identifier.citationSadaf, S., & Siitonen, M. (2022). “A Shameless Ideology of Shameless Women” : Positioning the Other in Social Media Discourse Surrounding a Women’s Rights Movement in Pakistan. <i>Social Media and Society</i>, <i>8</i>(1). <a href="https://doi.org/10.1177/20563051221086933" target="_blank">https://doi.org/10.1177/20563051221086933</a>
dc.identifier.otherCONVID_117568027
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/80460
dc.description.abstractThis study analyzes social media (YouTube) discourse related to Aurat March 2019, a women’s rights movement in Pakistan. Using a discourse analytical approach that draws on the premises of Positioning theory, the analysis reveals the following two major storylines from the data: “The women who stray from the path, and the men who will return them to it,” and “Islam under threat from the outside.” Social media platforms allow their users to express opinions in online spaces, often resulting in polarization and clustering of like-minded people in so-called echo-chambers. This study demonstrates how social media users actively participate in the discursive construction of the “other,” and how the women’s rights movement in Pakistan continues to struggle against hegemonic scripts of gender and sexuality.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherSAGE Publications
dc.relation.ispartofseriesSocial Media and Society
dc.rightsCC BY 4.0
dc.subject.otherPakistan
dc.subject.otherAurat March
dc.subject.otherdiscourse analysis
dc.subject.otherpositioning
dc.subject.othersocial media
dc.subject.otherwomen’s rights movement
dc.subject.otherYouTube
dc.title“A Shameless Ideology of Shameless Women” : Positioning the Other in Social Media Discourse Surrounding a Women’s Rights Movement in Pakistan
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202204042139
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.oppiaineIntercultural Communicationfi
dc.contributor.oppiaineIntercultural Communicationen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn2056-3051
dc.relation.numberinseries1
dc.relation.volume8
dc.type.versionpublishedVersion
dc.rights.copyright© The Author(s) 2022
dc.rights.accesslevelopenAccessfi
dc.subject.ysososiaalinen media
dc.subject.ysodiskurssianalyysi
dc.subject.ysonaisasialiikkeet
dc.subject.ysoYouTube
dc.subject.ysonaisen asema
dc.subject.ysoverkkokeskustelu
dc.subject.ysojulkinen keskustelu
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p7829
jyx.subject.urihttp://www.yso.fi/onto/yso/p10578
jyx.subject.urihttp://www.yso.fi/onto/yso/p21062
jyx.subject.urihttp://www.yso.fi/onto/yso/p6365
jyx.subject.urihttp://www.yso.fi/onto/yso/p21841
jyx.subject.urihttp://www.yso.fi/onto/yso/p8612
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1177/20563051221086933
jyx.fundinginformationThe author(s) received no financial support for the research, authorship, and/or publication of this article.
dc.type.okmA1


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