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dc.contributor.authorSormanen, Niina
dc.contributor.authorReinikainen, Hanna
dc.contributor.authorWilska, Terhi-Anna
dc.date.accessioned2022-01-24T06:53:29Z
dc.date.available2022-01-24T06:53:29Z
dc.date.issued2022
dc.identifier.citationSormanen, N., Reinikainen, H., & Wilska, T.-A. (2022). Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community. <i>Journalism Practice</i>, <i>Early online</i>. <a href="https://doi.org/10.1080/17512786.2021.2016070" target="_blank">https://doi.org/10.1080/17512786.2021.2016070</a>
dc.identifier.otherCONVID_103859125
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/79490
dc.description.abstractTraditional media have merged with social media and pursue to produce engaging content and form relationships with online audiences. At the same time, social media has allowed young people a venue to practice their basic needs of interaction, identity, and self-expression, and provides communities of shared issues and social/political aspirations. By analysing the Instagram post caption data of the largest Finnish (girls’) youth magazine, this case study investigated what posting strategies used by the magazine elicited youth participation, and how do the strategies and participation align with young people’s media and online communication preferences. The study found the magazine to use various strategies; mostly affective topics and emoji/tag suggestion appeals. From those perceived as general posting strategies, affective topics and contests and ballots, and from more specific framing choices, a positive approach and topics providing information, peer-support and close topic angles for young women, elicited the most participation. Additionally, a suggestion to comment with a quick emoji/tag was the most engaging appeal suggestion. Young people preferred the image-dominated expressive participation towards both everyday/personal and civic/political topics. The study produces valuable, detailed information regarding young people’s online participation preferences and the potential of traditional media in engaging with online youth audiences.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofseriesJournalism Practice
dc.rightsCC BY-NC 4.0
dc.subject.otheraffective participation
dc.subject.otherInstagram
dc.subject.otheronline audience community
dc.subject.otheronline political expression
dc.subject.othersocial media
dc.subject.otheryouth magazine
dc.titleStrategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202201241266
dc.contributor.laitosYhteiskuntatieteiden ja filosofian laitosfi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosDepartment of Social Sciences and Philosophyen
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineResurssiviisausyhteisöfi
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineSosiologiafi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineSchool of Resource Wisdomen
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineSosiologyen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.relation.issn1751-2786
dc.relation.volumeEarly online
dc.type.versionacceptedVersion
dc.rights.copyright© 2022 Informa UK Limited, trading as Taylor & Francis Group
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber320373
dc.subject.ysoverkkoyhteisöt
dc.subject.ysoInstagram
dc.subject.ysoosallistuminen
dc.subject.ysososiaalinen media
dc.subject.ysonuoret
dc.subject.ysoverkkokeskustelu
dc.subject.ysopoliittinen osallistuminen
dc.subject.ysonuortenlehdet
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p23472
jyx.subject.urihttp://www.yso.fi/onto/yso/p29366
jyx.subject.urihttp://www.yso.fi/onto/yso/p10727
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p11617
jyx.subject.urihttp://www.yso.fi/onto/yso/p21841
jyx.subject.urihttp://www.yso.fi/onto/yso/p2646
jyx.subject.urihttp://www.yso.fi/onto/yso/p20388
dc.rights.urlhttps://creativecommons.org/licenses/by-nc/4.0/
dc.relation.doi10.1080/17512786.2021.2016070
dc.relation.funderSuomen Akatemiafi
dc.relation.funderAcademy of Finlanden
jyx.fundingprogramAkatemiaohjelma, SAfi
jyx.fundingprogramAcademy Programme, AoFen
jyx.fundinginformationThis work was supported by the Academy of Finland [grant number 320373]


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