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dc.contributor.authorSuyunchaliyeva, Maiya M.
dc.contributor.authorNautiyal, Raghav
dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorSharma, Ravishankar
dc.date.accessioned2022-01-12T11:19:08Z
dc.date.available2022-01-12T11:19:08Z
dc.date.issued2021
dc.identifier.citationSuyunchaliyeva, M. M., Nautiyal, R., Shaikh, A. A., & Sharma, R. (2021). The Use of Mobile Payment Systems in Post-COVID-19 Economic Recovery : Primary Research on an Emerging Market for Experience Goods. <i>Sustainability</i>, <i>13</i>(24), Article 13511. <a href="https://doi.org/10.3390/su132413511" target="_blank">https://doi.org/10.3390/su132413511</a>
dc.identifier.otherCONVID_103779768
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/79335
dc.description.abstractThis study investigated whether mobile payment services could drive post-COVID-19 pandemic recovery in the ‘experience goods’ sector (e.g., tourism) utilising Bandura’s self-efficacy or social cognitive theory. It explored the factors influencing the intention to continue using mobile payment services and the intention to recommend these to others. An empirical survey was conducted to assess the study variables, and the data obtained therefrom were analysed using the industry-standard Cross-Industry Standard Process for Data Mining method. The study results suggest that personal innovativeness and perceived trust influence consumers’ intention to continue using mobile payment services and that perceived trust, personal innovativeness and outcome expectancy influence consumers’ intention to recommend the use of such services to others. The research findings have filled a research gap in emerging markets and can serve as the basis for formulating a winning marketing and operational strategy for nascent technologies such as mobile payment services. It would be naïve to extract findings from mature markets such as East Asia, the European Union and the United States and to apply these to developing markets. In addition, this study’s investigation of the variables that can influence the intention to continue using mobile payment services and to recommend the use of these to others goes into the heart of the sustainability issue because the study’s findings can help mobile payment service providers sustain the use of their applications and thus also sustain the advantages as such.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherMDPI AG
dc.relation.ispartofseriesSustainability
dc.rightsCC BY 4.0
dc.subject.othermobile payments
dc.subject.otherCRISP-DM method
dc.subject.otherdomestic tourism
dc.subject.otherCOVID-19
dc.titleThe Use of Mobile Payment Systems in Post-COVID-19 Economic Recovery : Primary Research on an Emerging Market for Experience Goods
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202201121112
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn2071-1050
dc.relation.numberinseries24
dc.relation.volume13
dc.type.versionpublishedVersion
dc.rights.copyright© 2021 by the authors. Licensee MDPI, Basel, Switzerland
dc.rights.accesslevelopenAccessfi
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysomatkailu
dc.subject.ysomatkailuala
dc.subject.ysoCOVID-19
dc.subject.ysomobiilimaksaminen
dc.subject.ysokehittyvät markkinat
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p3917
jyx.subject.urihttp://www.yso.fi/onto/yso/p3916
jyx.subject.urihttp://www.yso.fi/onto/yso/p38829
jyx.subject.urihttp://www.yso.fi/onto/yso/p39194
jyx.subject.urihttp://www.yso.fi/onto/yso/p27277
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.3390/su132413511
jyx.fundinginformationThis research received no external funding.
dc.type.okmA1


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