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dc.contributor.authorSuuronen, Aleksi
dc.contributor.authorReinikainen, Hanna
dc.contributor.authorBorchers, Nils S.
dc.contributor.authorStrandberg, Kim
dc.date.accessioned2021-11-15T11:56:54Z
dc.date.available2021-11-15T11:56:54Z
dc.date.issued2022
dc.identifier.citationSuuronen, A., Reinikainen, H., Borchers, N. S., & Strandberg, K. (2022). When Social Media Influencers go Political : An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers. <i>Javnost : The Public</i>, <i>29</i>(3), 301-317. <a href="https://doi.org/10.1080/13183222.2021.1983367" target="_blank">https://doi.org/10.1080/13183222.2021.1983367</a>
dc.identifier.otherCONVID_101884745
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/78655
dc.description.abstractSocial media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important political events such as elections. This political aspect of social media influencing has not received much scholarly interest thus far. In one of the first exploratory studies on the topic, we surveyed over one hundred Finnish influencers and investigated the degree to which they engaged with political topics. Our results show that political topics are commonly brought up among Finnish influencers. However, many influencers also deliberately avoid addressing them because they fear what comments and conversations these topics could generate and that they could personally be targeted by aggressive internet commentators. Nevertheless, based on our findings, we argue that the digital spaces maintained by influencers can constitute a new kind of third space where the emergence of political topics can have a greater impact on the political behaviour of influencers’ followers.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofseriesJavnost : The Public
dc.rightsCC BY 4.0
dc.subject.othersocial media influencers
dc.subject.otherpolitical communication
dc.subject.otherpolitical third spaces
dc.subject.otherself-branding
dc.subject.othersurvey
dc.titleWhen Social Media Influencers go Political : An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202111155668
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.format.pagerange301-317
dc.relation.issn1318-3222
dc.relation.numberinseries3
dc.relation.volume29
dc.type.versionpublishedVersion
dc.rights.copyright© 2021 the Authors
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber320373
dc.subject.ysopoliittinen viestintä
dc.subject.ysopolitiikka
dc.subject.ysobrändäys
dc.subject.ysoyhteiskunnalliset vaikuttajat
dc.subject.ysovaikuttaminen
dc.subject.ysosurvey-tutkimus
dc.subject.ysososiaalinen media
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p13723
jyx.subject.urihttp://www.yso.fi/onto/yso/p454
jyx.subject.urihttp://www.yso.fi/onto/yso/p25981
jyx.subject.urihttp://www.yso.fi/onto/yso/p3181
jyx.subject.urihttp://www.yso.fi/onto/yso/p1657
jyx.subject.urihttp://www.yso.fi/onto/yso/p2622
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1080/13183222.2021.1983367
dc.relation.funderSuomen Akatemiafi
dc.relation.funderAcademy of Finlanden
jyx.fundingprogramAkatemiaohjelma, SAfi
jyx.fundingprogramAcademy Programme, AoFen
jyx.fundinginformationThe authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the ÅAU Center of Excellence project The Future of Democracy (FutuDem) funded by the Åbo Akademi Foundation; and the Academy of Finland (decision number 320373).


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