Showing items with similar title or keywords.

• When Social Media Influencers go Political : An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers 

  Suuronen, Aleksi; Reinikainen, Hanna; Borchers, Nils S.; Strandberg, Kim (Routledge, 2022)

  Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent ...

• Brexit : Public Relations Campaign with Integrated Social Media Changed Political World 

  Spickett-Jones, J. Graham; Niininen, Outi (Routledge, 2023)

  Both the 2016 US election of President Trump and the outcome of the 2016 United Kingdom European Union Membership Referendum, in favour of the Vote Leave campaign, are frequently given as examples to illustrate the power ...

• Globaali K-pop : eteläkorealaisen popmusiikin brändäys ja markkinointi 

  Ropponen, Sirja (2023)

  Englanti koetaan monesti niin sanottuna pääkielenä, minkä vuoksi muunkielistä musiikkia voi lähtö-kohtaisesti olla haastavampaa markkinoida, etenkin kansainvälisesti. Kuitenkin suhteessa marginaalinen kieli voi menestyä ...

• The Role of Social Media Influencers in Public Health Communication : Case COVID-19 Pandemic 

  Pöyry, Essi; Reinikainen, Hanna; Luoma-Aho, Vilma (Routledge, 2022)

  During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office ...

• Fridays for Future Wants to Save the World : But What Do People Think about the Movement? 

  Niininen, Outi; Baumeister, Stefan (Routledge, 2023)

  Fridays for Future is a movement initiated by Greta Thunberg designed to alert millions around the globe that we are amid a climate crisis by organising Friday protests. Led by Greta Thunberg, Fridays for Future has generated ...