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• Theorizing expectations as enablers of intangible assets in public relations : normative, predictive, and destructive 

  Olkkonen, Laura; Luoma-aho, Vilma (Sage Publications Ltd., 2019)

  Expectations intersect with many areas of public relations, yet conceptual and theoretical understandings of expectations have not been strong in public relations research. In fact, expectations are often discussed at a ...

• The European School of Public Relations : Origins, Main Traits, and Theoretical Contributions 

  Valentini, Chiara; Luoma-aho, Vilma (Routledge, 2023)

  Though European theorizing about public relations is as diverse and multifaceted as the continent’s 44 countries, this chapter proposes that certain common theoretical underpinnings of a “European school” can be identified ...

• Psychology of physical activity : a 30-year reflection on correlates, barriers, and theory 

  Biddle, Stuart J. H.; Gorely, Trish; Faulkner, Guy; Mutrie, Nanette (Taylor & Francis, 2023)

  Over a 30-year period, we have authored five versions of the textbook Psychology of Physical Activity. This provides us with more than three decades of experience to reflect on the field of the psychology of physical ...

• Regimes of patriarchy and faith : reflections on challenges in interviewing women and religious minorities in Pakistan 

  Shah, Waqar Ali; Lashari, Asadullah (Emerald, 2023)

  Purpose This paper discusses the challenges that two doctoral researchers faced while researching religious minorities and women in a culturally sensitive society such as Pakistan. Their shared interest in sensitive topics ...

• Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations 

  Olkkonen, Laura; Luoma-aho, Vilma (Mouton De Gruyter, 2021)