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dc.contributor.authorBhutto, Maqsood H.
dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorSharma, Ravishankar
dc.date.accessioned2021-10-26T09:16:28Z
dc.date.available2021-10-26T09:16:28Z
dc.date.issued2021
dc.identifier.citationBhutto, M. H., Shaikh, A. A., & Sharma, R. (2021). Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology. In <i>ICEB 2021 : Proceedings of the 21th International Conference on Electronic Business</i> (Article 4). International Consortium for Electronic Business. Proceedings of the International Conference on Electronic Business. <a href="https://aisel.aisnet.org/iceb2021/4/" target="_blank">https://aisel.aisnet.org/iceb2021/4/</a>
dc.identifier.otherCONVID_101602089
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/78348
dc.description.abstractThis study conducted an in-depth analysis of the factors affecting consumers’ intention to purchase and willingness to pay more for an electric vehicle (EV) in the developing-country context, extending the theory of planned behavior with two new variables: environmental concern and willingness to pay (WTP) a premium. Survey data were collected from 358 responses and were analyzed using partial least squares structural equation modeling. Multi-group analysis was conducted, and the moderating role of gender was examined. The findings showed the significant effects of the theory-of-planned-behavior variables and environmental concern on EV technology purchase intention. The present study provides theoretical contributions and policy guidelines concerning high (vs. low)-sensitivity consumer attitudes toward EV technology that marketers and automobile manufacturers can make use of when designing and strategizing their pricing strategies.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherInternational Consortium for Electronic Business
dc.relation.ispartofICEB 2021 : Proceedings of the 21th International Conference on Electronic Business
dc.relation.ispartofseriesProceedings of the International Conference on Electronic Business
dc.relation.urihttps://aisel.aisnet.org/iceb2021/4/
dc.rightsIn Copyright
dc.subject.otherelectric vehicle technology
dc.subject.otherpurchase intention
dc.subject.othertheory of planned behavior
dc.subject.otherwillingness to pay more
dc.subject.otherautomobile industry
dc.titleFactors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202110265378
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.relation.issn1683-0040
dc.type.versionacceptedVersion
dc.rights.copyright© 2021 International Consortium for Electronic Business
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceInternational Conference on Electronic Business
dc.subject.ysoostokäyttäytyminen
dc.subject.ysoostopäätökset
dc.subject.ysoympäristökysymykset
dc.subject.ysohinnat
dc.subject.ysosähköautot
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysoautoteollisuus
dc.subject.ysosähköajoneuvot
dc.subject.ysomaksuhalukkuus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p8573
jyx.subject.urihttp://www.yso.fi/onto/yso/p28108
jyx.subject.urihttp://www.yso.fi/onto/yso/p4339
jyx.subject.urihttp://www.yso.fi/onto/yso/p750
jyx.subject.urihttp://www.yso.fi/onto/yso/p6099
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p9630
jyx.subject.urihttp://www.yso.fi/onto/yso/p27472
jyx.subject.urihttp://www.yso.fi/onto/yso/p22476
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okmA4


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