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• The Role of Social Media Influencers in Public Health Communication : Case COVID-19 Pandemic 

  Pöyry, Essi; Reinikainen, Hanna; Luoma-Aho, Vilma (Routledge, 2022)

  During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office ...

• Forms and Strategies of Personal Influence in “Public” Relations Practices : Evidence from Italy 

  Valentini, Chiara; Sriramesh, Krishnamurthy (Emerald, 2024)

  Purpose – Personal influence is one of the most powerful strategies to influence publics’ behaviours. Yet, there is scant attention on how personal influence is leveraged for different public relations purposes in different ...

• Conquering the Liminal Space : Strategic Social Media Influencer Communication in the Finnish Public Sector During the COVID-19 Pandemic 

  Reinikainen, Hanna; Laaksonen, Salla-Maaria; Pöyry, Essi; Luoma-aho, Vilma (Routledge, 2023)

  Public sector organisations have traditionally used mass media and their own communication channels to communicate urgent matters to citizens. However, the COVID-19 pandemic has forced these organisations to look for new ...

• Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power 

  Sormanen, Niina (Jyväskylän yliopisto, 2018)

• Opportunities for Strategic Public Relations : Evaluation of International Research and Innovation Project Dissemination 

  Henrikson, Kristina; Ruoslahti, Harri; Hyttinen, Kirsi (Emerald, 2018)