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dc.contributor.advisorStutz, Christian
dc.contributor.authorHemingway, Ryan
dc.date.accessioned2021-06-30T09:35:40Z
dc.date.available2021-06-30T09:35:40Z
dc.date.issued2021
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/76914
dc.description.abstractThe Country of Origin Effect has a substantial influence over the beliefs and behaviours of consumers around the world. Therefore our perceptions of countries around the world plays a significant role in our consumer habits. This thesis explores the construction of national image within the context of the Country of Origin Effect. The premise of this study is that the relationship between country specific shared social reality and a collectively perceived national image will ultimately influences the Country of Origin Effect itself. This study employs discourse analysis of media texts from leading outlets in the USA, UK and Australia in order to explore the discursive construction of the Finnish national image. The results present an overview of how Finland is portrayed by international media as a progressive, innovative and entrepreneurial country. The study also posits a new contribution to the existing Country of Origin literature in the form of a benchmark- ing phenomenon. The benchmarking phenomenon identifies idealisation and critical self- inspection as two discursive mechanisms that construct the Finnish national image. The implications of this thesis aid in exploring the underdeveloped aspect of the Country of Origin Effect that is the construction of national image.en
dc.format.extent54
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.otherCountry of Origin
dc.subject.otherdiscourse
dc.subject.otherFinland
dc.subject.othernational image
dc.subject.otherinternational business
dc.titleCountry of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image
dc.identifier.urnURN:NBN:fi:jyu-202106304102
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineJohtaminenfi
dc.contributor.oppiaineManagement and Leadershipen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20424
dc.subject.ysobenchmarking
dc.subject.ysobenchmarking
dc.format.contentfulltext
dc.type.okmG2


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