Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations
| dc.contributor.author | Olkkonen, Laura | |
| dc.contributor.author | Luoma-aho, Vilma | |
| dc.contributor.editor | Valentini, Chiara | |
| dc.date.accessioned | 2021-03-02T08:11:13Z | |
| dc.date.available | 2021-03-02T08:11:13Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Olkkonen, L., & Luoma-aho, V. (2021). Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations. In C. Valentini (Ed.), <i>Public Relations</i> (pp. 541-562). Mouton De Gruyter. Handbooks of Communication Science, 27. <a href="https://doi.org/10.1515/9783110554250-028" target="_blank">https://doi.org/10.1515/9783110554250-028</a> | |
| dc.identifier.other | CONVID_51637141 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/74463 | |
| dc.format.extent | 650 | |
| dc.format.mimetype | application/pdf | |
| dc.language | eng | |
| dc.language.iso | eng | |
| dc.publisher | Mouton De Gruyter | |
| dc.relation.ispartof | Public Relations | |
| dc.relation.ispartofseries | Handbooks of Communication Science | |
| dc.rights | In Copyright | |
| dc.title | Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations | |
| dc.type | bookPart | |
| dc.identifier.urn | URN:NBN:fi:jyu-202103021826 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Basic or discovery scholarship | fi |
| dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
| dc.contributor.oppiaine | Viestinnän johtaminen | fi |
| dc.contributor.oppiaine | Digital marketing and Communication | fi |
| dc.contributor.oppiaine | Basic or discovery scholarship | en |
| dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
| dc.contributor.oppiaine | Corporate Communication | en |
| dc.contributor.oppiaine | Digital marketing and Communication | en |
| dc.type.uri | http://purl.org/eprint/type/BookItem | |
| dc.relation.isbn | 978-3-11-055229-4 | |
| dc.type.coar | http://purl.org/coar/resource_type/c_3248 | |
| dc.description.reviewstatus | peerReviewed | |
| dc.format.pagerange | 541-562 | |
| dc.relation.issn | 2199-6288 | |
| dc.type.version | acceptedVersion | |
| dc.rights.copyright | © 2021 Walter de Gruyter GmbH, Berlin/Boston | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | suhdetoiminta | |
| dc.subject.yso | sidosryhmät | |
| dc.subject.yso | yritysvastuu | |
| dc.subject.yso | maineenhallinta | |
| dc.subject.yso | odotukset | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p14294 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p8776 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p26334 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p27615 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p820 | |
| dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
| dc.relation.doi | 10.1515/9783110554250-028 | |
| dc.type.okm | A3 |
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