Stakeholder expectations : conceptual foundations and empirical analysis
Published inJyväskylä studies in humanities
Expectations are an inseparable part of interaction, whether in interpersonal, intragroup, or organization–stakeholder relations. As a concept, expectations appear frequently in the public relations literature, yet definitions are scarce or narrow. This thesis contributes to the conceptual and empirical understanding of expectations in the context of organization–stakeholder relations and, more specifically, studies how organizations translate their societal roles and how stakeholders form expectations of these roles. The theoretical framework is drawn from Scandinavian institutionalism and corporate responsibility as social connectedness that, first, places organization–stakeholder relations in an institutional context in which meanings are translated by both organizations and stakeholders and, second, recognizes that when the responsibilities of business organizations are assessed as both liabilities and structural embeddedness, expectations can touch upon complex issues with shared responsibilities. This thesis shell synthesizes findings from five original articles by posing two overarching research questions: (RQ1) What characterizes expectations in the context of organization–stakeholder relations? and (RQ2) How can stake- holder expectations be approached analytically? The thesis comprises four sub- studies that include a narrative analysis of corporate reports from three compa- nies, a concept analysis of academic articles, and two thematic analyses of (mul- ti-stakeholder and single-stakeholder) interview data from stakeholders of the media sector, in which corporate responsibility is starting to become established. As its central results, this thesis presents a model and definition for stakeholder expectations in organization–stakeholder relations that introduce the baseline of the expectations, the organization-specific assessment, and the tone of the outcome. These results strengthen the conceptual foundation of expectations in public relations research and recognizes expectations as both positive and negative constructions. As a practical input, expectation management—systematic mapping and analysis of stakeholder expectations— is suggested as a new, intersecting function for public relations. ...
PublisherUniversity of Jyväskylä
- Artikkeli I: Timonen, L., & Luoma-aho, V. (2010). Sector-based corporate citizenship. Business Ethics: A European Review, 19(1), 1–13.1. DOI: 10.1111/j.1467-8608.2009.01575.x
- Artikkeli II: II. Olkkonen, L., & Luoma-aho, V. (2011). Managing mental standards with corporate citizenship profiles. Electronic Journal of Business Ethics and Organization Studies, 16(1), 13–20. Full text
- Artikkeli III: Olkkonen, L., & Luoma-aho, V. (2014). Public relations as expectation management? Journal of Communication Management, 18(3), 222–239. DOI: 10.1108/JCOM-02-2013-0012.
- Artikkeli IV: Olkkonen, L., & Luoma-aho, V. (2015). Broadening the concept of expectations in public relations. Journal of Public Relations Research, 27(1), 81–99. DOI: 10.1080/1062726X.2014.943761
- Artikkeli V: Olkkonen, L. (2015). Audience enabling as corporate responsibility for media organizations. Journal of Media Ethics, 30(4), 268-288. DOI: 10.1080/23736992.2015.1082914
sidosryhmäsuhteet odotustenhallinta sosiaaliset liitokset expectations stakeholder relations corporate responsibility expectation management translation social connection Scandinavian institutionalism organization-stakeholder relations narrative analysis concept analysis thematic analysis interview data Narratiivinen tutkimus odotukset yritysvastuu kääntäminen sidosryhmät yhteiskuntasuhteet sosiaaliset suhteet osakkaat institutionalismi
MetadataShow full item record
- Väitöskirjat 
Showing items with similar title or keywords.
Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders Jantunen, Pirjo (2015)The purpose of this study was to find out if it is possible to improve the case organisation’s corporate social responsibility reporting by involving stakeholders. The research was conducted as a case study in Helen Ltd, ...
Lämsä, Anna-Maija; Heikkinen, Suvi; Smith, Mark; Tornikoski, Christelle (Routledge, 2017)In this paper we argue for the recognition of the expatriate’s family as a stakeholder of the firm during the expatriation. We demonstrate why the expatriate’s family can be regarded as a stakeholder of the parent company ...
Terrains of struggle : the Finnish forest industry cluster and corporate community responsibility to Indigenous Peoples in Brazil Myllylä, Susanna (University of Jyväskylä, 2015)
Ownership structure associated with company performance on corporate social responsibility : evidence from the Nordic stock listed companies Larkomaa, Julia (2021)A higher presence in topic literature and the practical field indicates the connection between the company's financial performance and subsequent corporate social responsibility performance. Supporting this, the shareholders’ ...