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dc.contributor.authorSalam, Rauha
dc.date.accessioned2021-02-23T12:17:44Z
dc.date.available2021-02-23T12:17:44Z
dc.date.issued2021
dc.identifier.citationSalam, R. (2021). Men will be Men? : Masculinities on display in the Facebook communication practices of Pakistani men. <i>Norma : International Journal for Masculinity Studies</i>, <i>16</i>(1), 38-56. <a href="https://doi.org/10.1080/18902138.2021.1875640" target="_blank">https://doi.org/10.1080/18902138.2021.1875640</a>
dc.identifier.otherCONVID_51574518
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/74354
dc.description.abstractIn the past decade, the popularization of social media in Pakistan has greatly influenced the way in which people communicate and interact with each other. The rapidly evolving nature of online social media communication in the country when viewed against the backdrop of the country’s socio-cultural characteristics and religion is particularly significant. Facebook, being the prime social media platform in Pakistan has been revolutionary and liberating because while acting as a medium of communication, which transgresses the traditional manner of gendered social interactions, it has at the same time enabled the users to perpetuate and reinforce the existing gender ideology. As a result, Facebook in Pakistan has evolved into a space where individuals construct gender identities discursively. Using Multimodal Discourse Analysis, I investigate the ways in which Pakistani men multimodally construct their gender identities on Facebook. I show how Pakistani men are not only upholding the existing socio-cultural norms and discourse but also there are subtle signs of digression from the established models of masculinity.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherRoutledge; The Nordic Association for Research on Men and Masculinities
dc.relation.ispartofseriesNorma : International Journal for Masculinity Studies
dc.rightsCC BY-NC-ND 4.0
dc.subject.otherPakistan
dc.subject.otherFacebook
dc.subject.otherMultimodal discourse analysis
dc.subject.othermen
dc.titleMen will be Men? : Masculinities on display in the Facebook communication practices of Pakistani men
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202102231741
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.format.pagerange38-56
dc.relation.issn1890-2138
dc.relation.numberinseries1
dc.relation.volume16
dc.type.versionpublishedVersion
dc.rights.copyright© 2021 the Authors
dc.rights.accesslevelopenAccessfi
dc.subject.ysodiskurssianalyysi
dc.subject.ysosukupuoli-identiteetti
dc.subject.ysososiaalinen media
dc.subject.ysomiehet
dc.subject.ysopatriarkaalisuus
dc.subject.ysosukupuoliroolit
dc.subject.ysomaskuliinisuus
dc.subject.ysososiaaliset normit
dc.subject.ysoFacebook
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p7829
jyx.subject.urihttp://www.yso.fi/onto/yso/p3440
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p8173
jyx.subject.urihttp://www.yso.fi/onto/yso/p11449
jyx.subject.urihttp://www.yso.fi/onto/yso/p928
jyx.subject.urihttp://www.yso.fi/onto/yso/p930
jyx.subject.urihttp://www.yso.fi/onto/yso/p7135
jyx.subject.urihttp://www.yso.fi/onto/yso/p21063
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi10.1080/18902138.2021.1875640


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CC BY-NC-ND 4.0
Except where otherwise noted, this item's license is described as CC BY-NC-ND 4.0