Corporate storytelling and the idea of Latin America
Paludi, M. I., Helms Mills, J., & Mills, A. J. (2021). Corporate storytelling and the idea of Latin America. Revista de Administração de Empresas, 61(1). https://doi.org/10.1590/s0034-759020210103
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Revista de Administração de EmpresasDate
2021Discipline
Responsible Management, Learning, Digitalization & StrategyKestävä liiketoiminta ja talous (painoala)JohtaminenBasic or discovery scholarshipResponsible Management, Learning, Digitalization & StrategySustainable Business and Economy (focus area)Management and LeadershipBasic or discovery scholarshipCopyright
© 2021 RAE
The aim of this article is contributing to a great variety of theoretical perspectives and empirical settings to generate cumulative evidence about the influence of historical legacies and organisational ability for managing the past. In a continuation of critical perspectives that challenges the dominance of Anglo-Saxon onto-epistemologies in management and organisation studies (MOS), we conducted an empirical study on a multinational airline company whose past successes depended on the North/South, Anglo/Latin American borderlands. We analysed the grand narratives of Pan American Airways' (PAA) corporate archival material to determine its dominant discourses about people from Latin America. Based on the three themes of politics, economics, and culture, we present three grand narratives, or official stories, that we argue summarise PAA storytelling about Latin America between 1927 and 1960. Following decolonial feminism, we aim to recontextualise the past and the hegemonic storytelling embedded in PAA's grand narratives.
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Fundação Getúlio Vargas, Escola de Administração de Empresas de São PauloISSN Search the Publication Forum
0034-7590Keywords
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https://converis.jyu.fi/converis/portal/detail/Publication/51360067
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