Corporate storytelling and the idea of Latin America
Abstract
The aim of this article is contributing to a great variety of theoretical perspectives and empirical settings to generate cumulative evidence about the influence of historical legacies and organisational ability for managing the past. In a continuation of critical perspectives that challenges the dominance of Anglo-Saxon onto-epistemologies in management and organisation studies (MOS), we conducted an empirical study on a multinational airline company whose past successes depended on the North/South, Anglo/Latin American borderlands. We analysed the grand narratives of Pan American Airways' (PAA) corporate archival material to determine its dominant discourses about people from Latin America. Based on the three themes of politics, economics, and culture, we present three grand narratives, or official stories, that we argue summarise PAA storytelling about Latin America between 1927 and 1960. Following decolonial feminism, we aim to recontextualise the past and the hegemonic storytelling embedded in PAA's grand narratives.
Main Authors
Format
Articles
Research article
Published
2021
Series
Subjects
Publication in research information system
Publisher
Fundação Getúlio Vargas, Escola de Administração de Empresas de São Paulo
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202102091498Käytä tätä linkitykseen.
Review status
Peer reviewed
ISSN
0034-7590
DOI
https://doi.org/10.1590/s0034-759020210103
Language
English,Portuguese
Published in
Revista de Administração de Empresas
Citation
- Paludi, M. I., Helms Mills, J., & Mills, A. J. (2021). Corporate storytelling and the idea of Latin America. Revista de Administração de Empresas, 61(1). https://doi.org/10.1590/s0034-759020210103
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