Harnessing User Values to Understand Value Co-Creation and Co-Destruction in Augmented Reality Mobile Games
Elo, J., Lintula, J., & Tuunanen, T. (2021). Harnessing User Values to Understand Value Co-Creation and Co-Destruction in Augmented Reality Mobile Games. In Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021) (pp. 1171-1180). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2021.143
© Authors, 2021
This paper explores the phenomena of value co- creation and co-destruction in augmented reality (AR) mobile games. More specifically, we aim to achieve an in-depth understanding of value co-creation and co- destruction occurring in Pokémon GO and the user values underlying these occurrences. Service-dominant (S-D) logic provides our study with a lens for understanding users as active co-creators, co- destroyers, and determinants of value. Further, the means-end theory establishes users’ personal values and goals as the basis for service value determination. We uncover key values highlighted in users’ positive and negative gaming experiences through a qualitative content analysis of 43 in-depth laddering interviews conducted with active Pokémon GO gamers in Finland. Our study contributes to the IS and service research literature by demonstrating how user values may be operationalized to measure and understand value co- creation and co-destruction from service users’ perspective, supporting value-based design and development of digital services. ...
PublisherUniversity of Hawai'i at Manoa
Parent publication ISBN978-0-9981331-4-0
ConferenceHawaii International Conference on System Sciences
Is part of publicationProceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021)
Publication in research information system
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When Value Co-Creation Turns to Co-Destruction : Users' Experiences of Augmented Reality Mobile Games Lintula, Juuli; Tuunanen, Tuure; Salo, Markus; Myers, Michael D. (Association for Information Systems (AIS), 2018)Service-dominant logic (SDL) provides a well-established lens for understanding services as value co-creation processes. However, also value co-destruction can occur in service processes, but the literature on value ...
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