When Value Co-Creation Turns to Co-Destruction : Users' Experiences of Augmented Reality Mobile Games
Lintula, J., Tuunanen, T., Salo, M., & Myers, M. D. (2018). When Value Co-Creation Turns to Co-Destruction : Users' Experiences of Augmented Reality Mobile Games. In ICIS 2018 : Proceedings the 39th International Conference on Information Systems (pp. 1-17). Association for Information Systems (AIS). https://aisel.aisnet.org/icis2018/general/Presentations/2/
Date
2018Copyright
© The Authors 2018
Service-dominant logic (SDL) provides a well-established lens for understanding
services as value co-creation processes. However, also value co-destruction can occur in
service processes, but the literature on value co-destruction remains scattered and more
studies are called for. We address this research gap with a classification of users’
subjective reasoning for value co-destructive experiences while playing the augmented
reality (AR) mobile game Pokémon GO. We conduct laddering interviews with Pokémon
GO players to uncover their value co-destruction experiences. Employing clustering
analysis, we investigate users’ reasoning for value co-destruction experiences, and
argue that value co-destruction may occur due to seven types of reasoning: value
contradiction, unmet expectations, technical challenges, personal or social norm
conflict, effect of constant mobile use, absence or loss of resources, and insufficient
perceived value. The study contributes to research and practice with new insights to the
unfavorable side of value co-creation and users’ co-destructive service experiences.
...
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Association for Information Systems (AIS)Conference
International Conference on Information SystemsIs part of publication
ICIS 2018 : Proceedings the 39th International Conference on Information SystemsISSN Search the Publication Forum
1026-1079Keywords
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https://aisel.aisnet.org/icis2018/general/Presentations/2/Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/28707558
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