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The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages

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Authors
Pihlaja, Kaisa
Date
2001
Discipline
Englannin kieliEnglish

 
Keywords
imago yhtiöt diskurssianalyysi tekstianalyysi haastattelut kvalitatiivinen analyysi
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http://urn.fi/URN:NBN:fi:jyu-2001867059

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  • Pro gradu -tutkielmat [23991]

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