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Pro gradu -tutkielmat
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The corporate image of Rautaruukki : a reception study and textual analysis of Rautaruukki's brochures, advertisements and Internet pages
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Authors
Pihlaja, Kaisa
Date
2001
Discipline
Englannin kieli
English
Keywords
imago
yhtiöt
diskurssianalyysi
tekstianalyysi
haastattelut
kvalitatiivinen analyysi
URI
http://urn.fi/URN:NBN:fi:jyu-2001867059
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Pro gradu -tutkielmat
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