Show simple item record

dc.contributor.authorTaiminen, Heini
dc.contributor.authorTaiminen, Kimmo
dc.contributor.authorMunnukka, Juha
dc.date.accessioned2020-11-09T11:05:39Z
dc.date.available2020-11-09T11:05:39Z
dc.date.issued2020
dc.identifier.citationTaiminen, H., Taiminen, K., & Munnukka, J. (2020). Enabling transformative value creation through online weight loss services. <i>Journal of Services Marketing</i>, <i>34</i>(6), 797-808. <a href="https://doi.org/10.1108/JSM-05-2019-0191" target="_blank">https://doi.org/10.1108/JSM-05-2019-0191</a>
dc.identifier.otherCONVID_35965127
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/72525
dc.description.abstractPurpose – This study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing the transformative value potential, which is argued to be realized as customers’ intentions to continue a healthier lifestyle after the service period has ended. Design/methodology/approach – Data was collected from the participants of an online weight loss service (n = 498), and a conceptual research model was tested using structural equation modelling. Findings – The results imply that compliance with the guidelines and social support are two value co-creation activities that can influence the wellbeing outcomes of transformative services (i.e. perceived behavioral control and satisfaction with one’s achievements). These well-being outcomes help attain the transformative value potential of online weight loss services. However, the actual weight loss affected the transformative value potential only through customers’ satisfaction with their achievements as a subjective well-being outcome. Originality/value – This study provides insight into the transformative value potential of services in the weight loss context. This study contributes to the transformative service research by focusing on the role of online services in reinforcing a durable change through the co-creation of value and improvements in customers’ well-being.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherEmerald
dc.relation.ispartofseriesJournal of Services Marketing
dc.rightsCC BY 4.0
dc.subject.otherwell-being
dc.subject.otherco-creation
dc.subject.otherhealth services
dc.subject.otherself-service technology
dc.subject.otherpeer-to-peer
dc.subject.othertransformative service
dc.subject.othertransformative value
dc.subject.otherweight loss
dc.subject.otherbehaviour maintenance
dc.subject.othersocial support
dc.titleEnabling transformative value creation through online weight loss services
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202011096559
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.format.pagerange797-808
dc.relation.issn2054-1651
dc.relation.numberinseries6
dc.relation.volume34
dc.type.versionpublishedVersion
dc.rights.copyright© Heini Taiminen, Kimmo Taiminen and Juha Munnukka. Published by Emerald Publishing Limited
dc.rights.accesslevelopenAccessfi
dc.subject.ysoarvonluonti
dc.subject.ysolaihdutus
dc.subject.ysohyvinvointi (terveydellinen)
dc.subject.ysoverkkopalvelut
dc.subject.ysoterveyspalvelut
dc.subject.ysovertaisryhmät
dc.subject.ysososiaalinen tuki
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p21123
jyx.subject.urihttp://www.yso.fi/onto/yso/p825
jyx.subject.urihttp://www.yso.fi/onto/yso/p22036
jyx.subject.urihttp://www.yso.fi/onto/yso/p6624
jyx.subject.urihttp://www.yso.fi/onto/yso/p3307
jyx.subject.urihttp://www.yso.fi/onto/yso/p12877
jyx.subject.urihttp://www.yso.fi/onto/yso/p8997
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1108/JSM-05-2019-0191
jyx.fundinginformationThis work was supported by Emil Aaltonen Foundation.


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

CC BY 4.0
Except where otherwise noted, this item's license is described as CC BY 4.0