ICO Crowdfunding : Incentives, Pricing Strategy, Token Strategy and Crowd Involvement

Laatikainen, Gabriella; Semenov, Alexander; Zhang, Yixin; Abrahamsson, Pekka

doi:10.1007/978-3-030-58858-8_4

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Laatikainen, G., Semenov, A., Zhang, Y., & Abrahamsson, P. (2020). ICO Crowdfunding : Incentives, Pricing Strategy, Token Strategy and Crowd Involvement. In M. Paasivaara, & P. Kruchten (Eds.), XP 2020 Workshops : Agile Processes in Software Engineering and Extreme Programming. 21st International Conference on Agile Software Development, Revised Selected Papers (pp. 32-40). Springer International Publishing. Lecture Notes in Business Information Processing, 396. https://doi.org/10.1007/978-3-030-58858-8_4

Date

2020

Discipline

Tietojärjestelmätiede Information Systems Science

Copyright

Blockchain technologies provide means to develop services that are secure, transparent and efficient by nature. Unsurprisingly, the emerging business opportunities has gained a lot of interest that is realized in form of successful Initial Coin Offerings (ICOs) that are able to raise billions of USD through crowdfunding campaign. In this exploratory research we study 91 ICOs through content analysis in order to investigate the special characteristics of ICO crowdfunding as business models towards the possible investors. We found that ICOs can be described through (1) the model for providing incentives for investment, (2) the pricing strategy, (3) the token strategy and (4) the activities for crowd involvement in value co-creation.

Publisher

Springer International Publishing

Parent publication ISBN

978-3-030-58857-1

Conference

International Conference on Agile Software Development

Is part of publication

XP 2020 Workshops : Agile Processes in Software Engineering and Extreme Programming. 21st International Conference on Agile Software Development, Revised Selected Papers

ISSN Search the Publication Forum

1865-1348

Keywords

ICO blockhain crowdfunding ICOs as business models joukkorahoitus lohkoketjut liiketoimintamallit virtuaalivaluutta hinnoittelu

DOI

https://doi.org/10.1007/978-3-030-58858-8_4

URI

http://urn.fi/URN:NBN:fi:jyu-202010056070

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/42323192

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Except where otherwise noted, this item's license is described as CC BY 4.0