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dc.contributor.authorKöse, Dicle Berfin
dc.date.accessioned2020-08-18T12:04:59Z
dc.date.available2020-08-18T12:04:59Z
dc.date.issued2020
dc.identifier.citationKöse, D. B. (2020). Rolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook. In <i>PACIS 2020 : Proceedings of the 24th Pacific Asia Conference on Information Systems. Information Systems (IS) for the Future</i>. Association for Information Systems. <a href="https://aisel.aisnet.org/pacis2020/57/" target="_blank">https://aisel.aisnet.org/pacis2020/57/</a>
dc.identifier.otherCONVID_41547029
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/71439
dc.description.abstractThe paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisfaction, habitual use, use intensity and discontinued use intentions in the context of social media services. The research model was empirically tested using a survey study (n = 142) that was conducted among Facebook users. The results show that hedonic content is a strong predictor of habitual use of and satisfaction with Facebook. In turn, utilitarian content has a positive effect on satisfaction; however, it does not significantly affect habitual use. Additionally, habit affects use intensity more than satisfaction but has no significant effect on discontinued use intention. These results suggest that emphasizing hedonic content might be more effective in creating habitual use of a system. However, the balance between hedonic and utilitarian content should be arranged so that it is optimum for user satisfaction and does not cause excessive use of the system.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherAssociation for Information Systems
dc.relation.ispartofPACIS 2020 : Proceedings of the 24th Pacific Asia Conference on Information Systems. Information Systems (IS) for the Future
dc.relation.urihttps://aisel.aisnet.org/pacis2020/57/
dc.rightsIn Copyright
dc.subject.otherhedonic content
dc.subject.otherutilitarian content
dc.subject.otherhabit
dc.subject.othersocial media services
dc.subject.otherFacebook
dc.subject.otherdual information systems
dc.subject.otheruse intensity
dc.subject.otherdiscontinued use intention
dc.subject.othersatisfaction
dc.titleRolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202008185573
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineInformation Systems Scienceen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.relation.issn2689-6354
dc.type.versionacceptedVersion
dc.rights.copyright© 2020 Association for Information Systems
dc.rights.accesslevelopenAccessfi
dc.relation.conferencePacific Asia Conference on Information Systems
dc.subject.ysoutilitarismi
dc.subject.ysohyöty
dc.subject.ysohedonismi
dc.subject.ysokäyttö
dc.subject.ysohyötykäyttö
dc.subject.ysososiaalinen media
dc.subject.ysoFacebook
dc.subject.ysokäyttötutkimus
dc.subject.ysomielihyvä
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p8881
jyx.subject.urihttp://www.yso.fi/onto/yso/p8880
jyx.subject.urihttp://www.yso.fi/onto/yso/p17437
jyx.subject.urihttp://www.yso.fi/onto/yso/p1736
jyx.subject.urihttp://www.yso.fi/onto/yso/p2181
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p21063
jyx.subject.urihttp://www.yso.fi/onto/yso/p3077
jyx.subject.urihttp://www.yso.fi/onto/yso/p12544
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okmA4


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