Rolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook
Köse, D. B. (2020). Rolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook. In PACIS 2020 : Proceedings of the 24th Pacific Asia Conference on Information Systems. Information Systems (IS) for the Future. Association for Information Systems. https://aisel.aisnet.org/pacis2020/57/
© 2020 Association for Information Systems
The paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisfaction, habitual use, use intensity and discontinued use intentions in the context of social media services. The research model was empirically tested using a survey study (n = 142) that was conducted among Facebook users. The results show that hedonic content is a strong predictor of habitual use of and satisfaction with Facebook. In turn, utilitarian content has a positive effect on satisfaction; however, it does not significantly affect habitual use. Additionally, habit affects use intensity more than satisfaction but has no significant effect on discontinued use intention. These results suggest that emphasizing hedonic content might be more effective in creating habitual use of a system. However, the balance between hedonic and utilitarian content should be arranged so that it is optimum for user satisfaction and does not cause excessive use of the system.
PublisherAssociation for Information Systems
ConferencePacific Asia Conference on Information Systems
Is part of publicationPACIS 2020 : Proceedings of the 24th Pacific Asia Conference on Information Systems. Information Systems (IS) for the Future
Publication in research information system
MetadataShow full item record
Showing items with similar title or keywords.
Köse, Dicle Berfin; Hamari, Juho (Association for Information Systems, 2019)More and more information systems (IS) are designed to address a blend of hedonic and utilitarian purposes, and hence become what information system scholars call today “dual systems.” The aim of this research is chiefly ...
Is it all about consumer engagement? : Explaining continuance intention for utilitarian and hedonic service consumption Hepola, Janne; Leppäniemi, Matti; Karjaluoto, Heikki (Elsevier BV, 2020)This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users ...
The effects of mobile banking application user satisfaction and system usage on bank-customer relationships Shaikh, Aijaz A.; Karjaluoto, Heikki (Association for Computing Machinery (ACM), 2016)This study examines mobile banking (m-banking) application usage in Finland by linking it with customer-bank relationship development. Specifically, we examine how usage is related to relationship commitment, overall ...
Tuunanen, Tuure; Lintula, Juuli; Auvinen, Annemari (University of Hawai'i at Manoa, 2019)Value co-creation through involving users in service processes via resource integration is a focal service research interest. However, studies often take a firm-centric or generic approach and overlook value co-creation ...
Kari, Tuomas (University of Jyväskylä, 2017)There is a growing demand for information systems (IS) that could advance desirable health behaviours among people. While digital gaming has generally been perceived to increase individuals’ sedentary time, gaming can ...