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dc.contributor.authorHepola, Janne
dc.contributor.authorLeppäniemi, Matti
dc.contributor.authorKarjaluoto, Heikki
dc.date.accessioned2020-07-30T05:11:08Z
dc.date.available2020-07-30T05:11:08Z
dc.date.issued2020
dc.identifier.citationHepola, J., Leppäniemi, M., & Karjaluoto, H. (2020). Is it all about consumer engagement? : Explaining continuance intention for utilitarian and hedonic service consumption. <i>Journal of Retailing and Consumer Services</i>, <i>57</i>, Article 102232. <a href="https://doi.org/10.1016/j.jretconser.2020.102232" target="_blank">https://doi.org/10.1016/j.jretconser.2020.102232</a>
dc.identifier.otherCONVID_41657104
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/71274
dc.description.abstractThis paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the superiority of CE over attitude was found in the hedonic context.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherElsevier BV
dc.relation.ispartofseriesJournal of Retailing and Consumer Services
dc.rightsCC BY 4.0
dc.subject.otherconsumer engagement
dc.subject.otherattitude
dc.subject.othersatisfaction
dc.subject.otherhedonic consumption
dc.subject.otherutilitarian consumption
dc.titleIs it all about consumer engagement? : Explaining continuance intention for utilitarian and hedonic service consumption
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202007305422
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.relation.issn0969-6989
dc.relation.volume57
dc.type.versionpublishedVersion
dc.rights.copyright© 2020 The Authors. Published by Elsevier Ltd.
dc.rights.accesslevelopenAccessfi
dc.subject.ysohedonismi
dc.subject.ysoasiakasuskollisuus
dc.subject.ysoutilitarismi
dc.subject.ysositoutuminen
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysokuluttajat
dc.subject.ysotyytyväisyys
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p17437
jyx.subject.urihttp://www.yso.fi/onto/yso/p7218
jyx.subject.urihttp://www.yso.fi/onto/yso/p8881
jyx.subject.urihttp://www.yso.fi/onto/yso/p13419
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p1397
jyx.subject.urihttp://www.yso.fi/onto/yso/p1832
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1016/j.jretconser.2020.102232
jyx.fundinginformationThe financial support of the Finnish Funding Agency for Innovation is gratefully acknowledged.


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