Is it all about consumer engagement? : Explaining continuance intention for utilitarian and hedonic service consumption
| dc.contributor.author | Hepola, Janne | |
| dc.contributor.author | Leppäniemi, Matti | |
| dc.contributor.author | Karjaluoto, Heikki | |
| dc.date.accessioned | 2020-07-30T05:11:08Z | |
| dc.date.available | 2020-07-30T05:11:08Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Hepola, J., Leppäniemi, M., & Karjaluoto, H. (2020). Is it all about consumer engagement? : Explaining continuance intention for utilitarian and hedonic service consumption. <i>Journal of Retailing and Consumer Services</i>, <i>57</i>, Article 102232. <a href="https://doi.org/10.1016/j.jretconser.2020.102232" target="_blank">https://doi.org/10.1016/j.jretconser.2020.102232</a> | |
| dc.identifier.other | CONVID_41657104 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/71274 | |
| dc.description.abstract | This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the superiority of CE over attitude was found in the hedonic context. | en |
| dc.format.mimetype | application/pdf | |
| dc.language | eng | |
| dc.language.iso | eng | |
| dc.publisher | Elsevier BV | |
| dc.relation.ispartofseries | Journal of Retailing and Consumer Services | |
| dc.rights | CC BY 4.0 | |
| dc.subject.other | consumer engagement | |
| dc.subject.other | attitude | |
| dc.subject.other | satisfaction | |
| dc.subject.other | hedonic consumption | |
| dc.subject.other | utilitarian consumption | |
| dc.title | Is it all about consumer engagement? : Explaining continuance intention for utilitarian and hedonic service consumption | |
| dc.type | article | |
| dc.identifier.urn | URN:NBN:fi:jyu-202007305422 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.contributor.oppiaine | Digital marketing and Communication | fi |
| dc.contributor.oppiaine | Basic or discovery scholarship | fi |
| dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
| dc.contributor.oppiaine | Marketing | en |
| dc.contributor.oppiaine | Digital marketing and Communication | en |
| dc.contributor.oppiaine | Basic or discovery scholarship | en |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | |
| dc.type.coar | http://purl.org/coar/resource_type/c_2df8fbb1 | |
| dc.description.reviewstatus | peerReviewed | |
| dc.relation.issn | 0969-6989 | |
| dc.relation.volume | 57 | |
| dc.type.version | publishedVersion | |
| dc.rights.copyright | © 2020 The Authors. Published by Elsevier Ltd. | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | hedonismi | |
| dc.subject.yso | asiakasuskollisuus | |
| dc.subject.yso | utilitarismi | |
| dc.subject.yso | sitoutuminen (toiminta) | |
| dc.subject.yso | kuluttajakäyttäytyminen | |
| dc.subject.yso | kuluttajat | |
| dc.subject.yso | tyytyväisyys | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p17437 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p7218 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p8881 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p13419 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p8576 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p1397 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p1832 | |
| dc.rights.url | https://creativecommons.org/licenses/by/4.0/ | |
| dc.relation.doi | 10.1016/j.jretconser.2020.102232 | |
| jyx.fundinginformation | The financial support of the Finnish Funding Agency for Innovation is gratefully acknowledged. | |
| dc.type.okm | A1 |
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