Mobile financial services : Introduction, definition, and conceptualization
Shaikh, A. A., & Karjaluoto, H. (2019). Mobile financial services : Introduction, definition, and conceptualization. In A. A. Shaikh, & H. Karjaluoto (Eds.), Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour (pp. 3-26). Routledge. Routledge Studies in Marketing. https://doi.org/10.4324/9781351174466-1
Published inRoutledge Studies in Marketing
© 2018 Taylor & Francis
Incumbent business models in banking and payment are continuously challenged by new competition and evolving consumer expectations as banking and payment landscape have increasingly moved digital and mobile. Mobile financial services (MFS) and related technologies encompass a broad range of digital (including mobile) devices, channels, and financial transactions that consumers execute on their mobile phones or tablets. This chapter conceptualizes the term ‘MFS’ and investigates what constitutes the field of MFS. The chapter seeks to answer the following research questions: What is the mobile financial services landscape? What are MFS and how they have been conceptualized in the marketing and IT literature? How has prior literature segregated MFS? How do these types of MFS differ from each other?
Parent publication ISBN978-0-8153-8694-0
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