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Mobile financial services : Introduction, definition, and conceptualization

dc.contributor.authorShaikh, Aijaz A.
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.editorShaikh, Aijaz A.
dc.contributor.editorKarjaluoto, Heikki
dc.date.accessioned2020-01-27T12:28:34Z
dc.date.available2020-06-22T21:35:08Z
dc.date.issued2019
dc.identifier.citationShaikh, A. A., & Karjaluoto, H. (2019). Mobile financial services : Introduction, definition, and conceptualization. In A. A. Shaikh, & H. Karjaluoto (Eds.), <i>Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour</i> (pp. 3-26). Routledge. Routledge Studies in Marketing. <a href="https://doi.org/10.4324/9781351174466-1" target="_blank">https://doi.org/10.4324/9781351174466-1</a>
dc.identifier.otherCONVID_28783264
dc.identifier.otherTUTKAID_79875
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/67544
dc.description.abstractIncumbent business models in banking and payment are continuously challenged by new competition and evolving consumer expectations as banking and payment landscape have increasingly moved digital and mobile. Mobile financial services (MFS) and related technologies encompass a broad range of digital (including mobile) devices, channels, and financial transactions that consumers execute on their mobile phones or tablets. This chapter conceptualizes the term ‘MFS’ and investigates what constitutes the field of MFS. The chapter seeks to answer the following research questions: What is the mobile financial services landscape? What are MFS and how they have been conceptualized in the marketing and IT literature? How has prior literature segregated MFS? How do these types of MFS differ from each other?fi
dc.format.extent296
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofMarketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
dc.relation.ispartofseriesRoutledge Studies in Marketing
dc.rightsIn Copyright
dc.subject.otherdigital banking
dc.subject.otherfinancial services
dc.subject.othermarketing analysis
dc.subject.othercustomer relationships
dc.subject.othersustainability
dc.subject.otheronline marketing
dc.titleMobile financial services : Introduction, definition, and conceptualization
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202001201355
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2020-01-20T16:15:17Z
dc.relation.isbn978-0-8153-8694-0
dc.description.reviewstatuspeerReviewed
dc.format.pagerange3-26
dc.type.versionacceptedVersion
dc.rights.copyright© 2018 Taylor & Francis
dc.rights.accesslevelopenAccessfi
dc.subject.ysomarkkinointi
dc.subject.ysomobiilipalvelut
dc.subject.ysoverkkopankit
dc.subject.ysorahoituspalvelut
dc.subject.ysotuotekehitys
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysobrändäys
dc.subject.ysoasiakkuudenhallinta
dc.subject.ysokestävä kehitys
dc.subject.ysoeettisyys
dc.subject.ysoetiikka
dc.format.contentfulltext
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jyx.subject.urihttp://www.yso.fi/onto/yso/p17009
jyx.subject.urihttp://www.yso.fi/onto/yso/p7564
jyx.subject.urihttp://www.yso.fi/onto/yso/p2721
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p25981
jyx.subject.urihttp://www.yso.fi/onto/yso/p8530
jyx.subject.urihttp://www.yso.fi/onto/yso/p8470
jyx.subject.urihttp://www.yso.fi/onto/yso/p23085
jyx.subject.urihttp://www.yso.fi/onto/yso/p3166
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781351174466-1


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