Mobile financial services : Introduction, definition, and conceptualization
Abstract
Incumbent business models in banking and payment are continuously challenged by new competition and evolving consumer expectations as banking and payment landscape have increasingly moved digital and mobile. Mobile financial services (MFS) and related technologies encompass a broad range of digital (including mobile) devices, channels, and financial transactions that consumers execute on their mobile phones or tablets. This chapter conceptualizes the term ‘MFS’ and investigates what constitutes the field of MFS. The chapter seeks to answer the following research questions: What is the mobile financial services landscape? What are MFS and how they have been conceptualized in the marketing and IT literature? How has prior literature segregated MFS? How do these types of MFS differ from each other?
Main Authors
Format
Books
Book part
Published
2019
Series
Subjects
Publication in research information system
Publisher
Routledge
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202001201355Käytä tätä linkitykseen.
Parent publication ISBN
978-0-8153-8694-0
Review status
Peer reviewed
DOI
https://doi.org/10.4324/9781351174466-1
Language
English
Published in
Routledge Studies in Marketing
Is part of publication
Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Citation
- Shaikh, A. A., & Karjaluoto, H. (2019). Mobile financial services : Introduction, definition, and conceptualization. In A. A. Shaikh, & H. Karjaluoto (Eds.), Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour (pp. 3-26). Routledge. Routledge Studies in Marketing. https://doi.org/10.4324/9781351174466-1
License
Copyright© 2018 Taylor & Francis