What hampers green product innovation : the effect of experience
Stucki, T. (2019). What hampers green product innovation : the effect of experience. Industry and Innovation, 26 (10), 1242-1270. doi:10.1080/13662716.2019.1611417
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Industry and InnovationAuthors
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2019Copyright
© 2019 Informa UK Limited, trading as Taylor & Francis Group.
Based on representative firm-level survey data for Austria, Germany, and Switzerland, this study
systematically analyzes the relevance and drivers of barriers to green product innovation using the
example of green energy technologies. “Low willingness to pay”, “high development costs”, “high
commercial uncertainty”, and “lack of favorable political framework” are identified as the most
important barriers. Moreover, we find that the firms’ innovation experience is an important driver
of the level of green innovation barriers. Green innovation barriers are more accentuated for firms
with green innovation activity than for firms with no green innovation activity. However,
experience from different fields of green innovation and experience from non-green innovation
activities help to limit these barriers.
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Routledge Taylor & Francis GroupISSN Search the Publication Forum
1366-2716Keywords
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