Customer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community

Ukpabi, D.C.; Karjaluoto, H.; Olaleye, S.; Mogaji, E.

doi:10.1007/978-3-030-36737-4_4

dc.contributor.author	Ukpabi, D.C.
dc.contributor.author	Karjaluoto, H.
dc.contributor.author	Olaleye, S.
dc.contributor.author	Mogaji, E.
dc.contributor.editor	Neidhardt, Julia
dc.contributor.editor	Wörndl, Wolfgang
dc.date.accessioned	2020-01-16T06:28:47Z
dc.date.available	2020-01-16T06:28:47Z
dc.date.issued	2020
dc.identifier.citation	Ukpabi, D.C., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2020). Customer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community. In J. Neidhardt, & W. Wörndl (Eds.), <i>Information and Communication Technologies in Tourism 2020 : Proceedings of the International Conference in Surrey, United Kingdom, January 08-10, 2020</i> (pp. 38-49). Springer. <a href="https://doi.org/10.1007/978-3-030-36737-4_4" target="_blank">https://doi.org/10.1007/978-3-030-36737-4_4</a>
dc.identifier.other	CONVID_33925371
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/67328
dc.description.abstract	The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechanical Turk from 251 members of an OTC as a sample. The partial least squares method was used to analyse the data. We found that all the variables of the customer value framework, including functional value, hedonic value and social value, were positively related to recommendation intention. In addition, using multi-group analyses, the study found differences between how different customer segments perceive each of the value dimensions and their effect on recommendation intention. Theoretical and managerial implications are offered.	en
dc.format.extent	322
dc.format.mimetype	application/pdf
dc.language	eng
dc.language.iso	eng
dc.publisher	Springer
dc.relation.ispartof	Information and Communication Technologies in Tourism 2020 : Proceedings of the International Conference in Surrey, United Kingdom, January 08-10, 2020
dc.rights	In Copyright
dc.subject.other	customer value framework
dc.subject.other	recommendation intention
dc.subject.other	customer characteristics
dc.subject.other	online travel community
dc.title	Customer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community
dc.type	conference paper
dc.identifier.urn	URN:NBN:fi:jyu-202001161277
dc.contributor.laitos	Kauppakorkeakoulu	fi
dc.contributor.laitos	School of Business and Economics	en
dc.contributor.oppiaine	Digitaalinen liiketoiminta ja talous (painoala)	fi
dc.contributor.oppiaine	Digital marketing and Communication	fi
dc.contributor.oppiaine	Markkinointi	fi
dc.contributor.oppiaine	Basic or discovery scholarship	fi
dc.contributor.oppiaine	Digital Business and Economy (focus area)	en
dc.contributor.oppiaine	Digital marketing and Communication	en
dc.contributor.oppiaine	Marketing	en
dc.contributor.oppiaine	Basic or discovery scholarship	en
dc.type.uri	http://purl.org/eprint/type/ConferencePaper
dc.relation.isbn	978-3-030-36736-7
dc.type.coar	http://purl.org/coar/resource_type/c_5794
dc.description.reviewstatus	peerReviewed
dc.format.pagerange	38-49
dc.type.version	acceptedVersion
dc.rights.copyright	© Springer Nature Switzerland AG, 2020
dc.rights.accesslevel	openAccess	fi
dc.type.publication	conferenceObject
dc.relation.conference	Information and Communication Technologies in Tourism
dc.subject.yso	suositukset
dc.subject.yso	verkkopalvelut
dc.subject.yso	asiakaskokemus
dc.format.content	fulltext
jyx.subject.uri	http://www.yso.fi/onto/yso/p7637
jyx.subject.uri	http://www.yso.fi/onto/yso/p6624
jyx.subject.uri	http://www.yso.fi/onto/yso/p24882
dc.rights.url	http://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi	10.1007/978-3-030-36737-4_4
dc.type.okm	A4

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Customer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community

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