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dc.contributor.authorUkpabi D.C.
dc.contributor.authorKarjaluoto H.
dc.contributor.authorOlaleye S.
dc.contributor.authorMogaji E.
dc.contributor.editorNeidhardt, Julia
dc.contributor.editorWörndl, Wolfgang
dc.date.accessioned2020-01-16T06:28:47Z
dc.date.available2020-01-16T06:28:47Z
dc.date.issued2020
dc.identifier.citationUkpabi D.C.; Karjaluoto H.; Olaleye S.; Mogaji E. (2020). Customer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community. In Neidhardt, Julia; Wörndl, Wolfgang (Eds.) Information and Communication Technologies in Tourism 2020 : Proceedings of the International Conference in Surrey, United Kingdom, January 08-10, 2020. Cham: Springer, 38-49. DOI: 10.1007/978-3-030-36737-4_4
dc.identifier.otherCONVID_33925371
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/67328
dc.description.abstractThe aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechanical Turk from 251 members of an OTC as a sample. The partial least squares method was used to analyse the data. We found that all the variables of the customer value framework, including functional value, hedonic value and social value, were positively related to recommendation intention. In addition, using multi-group analyses, the study found differences between how different customer segments perceive each of the value dimensions and their effect on recommendation intention. Theoretical and managerial implications are offered.en
dc.format.extent322
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.publisherSpringer
dc.relation.ispartofInformation and Communication Technologies in Tourism 2020 : Proceedings of the International Conference in Surrey, United Kingdom, January 08-10, 2020
dc.rightsIn Copyright
dc.subject.othercustomer value framework
dc.subject.otherrecommendation intention
dc.subject.othercustomer characteristics
dc.subject.otheronline travel community
dc.titleCustomer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202001161277
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-3-030-36736-7
dc.description.reviewstatuspeerReviewed
dc.format.pagerange38-49
dc.type.versionacceptedVersion
dc.rights.copyright© Springer Nature Switzerland AG, 2020
dc.rights.accesslevelembargoedAccessfi
dc.relation.conferenceInformation and Communication Technologies in Tourism
dc.subject.ysosuositukset
dc.subject.ysoverkkopalvelut
dc.subject.ysoasiakaskokemus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p7637
jyx.subject.urihttp://www.yso.fi/onto/yso/p6624
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1007/978-3-030-36737-4_4


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