The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention
Makkonen, M., Riekkinen, J., Frank, L., & Jussila, J. (2019). The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention. In A. Pucihar, M. Kljajic Borstnar, R. Bons, J. Seitz, H. Cripps, & D. Vidmar (Eds.), 32nd Bled eConference : Humanizing Technology for a Sustainable Society (pp. 931-954). University of Maribor. https://doi.org/10.18690/978-961-286-280-0.49
Toimittajat
Päivämäärä
2019Oppiaine
TietojärjestelmätiedeBasic or discovery scholarshipMarkkinointiInformation Systems ScienceBasic or discovery scholarshipMarketingTekijänoikeudet
© The Authors, 2019
The aim of this study is to examine the emotions that consumers experience during their online shopping episodes as well as their effects on consumer satisfaction and two types of post-purchase behavioural intentions: repurchase and recommendation intentions. By hypothesising a research model and testing it with the data from 1,786 Finnish online shoppers, which was collected in co-operation with 18 Finnish online stores between September 2018 and December 2018 and is analysed by using structural equation modelling (SEM), the study makes several interesting findings. First, we find positive emotions to have stronger effects in comparison to negative emotions. Second, we also find that whereas the effects of negative emotions on repurchase and recommendation intentions are completely mediated by satisfaction, positive emotions affect them not only indirectly via satisfaction but also directly. Finally, we discuss the implications of these findings for the Turku managers of online stores.
...
Julkaisija
University of MariborEmojulkaisun ISBN
978-961-286-280-0Konferenssi
Bled eConferenceKuuluu julkaisuun
32nd Bled eConference : Humanizing Technology for a Sustainable SocietyAsiasanat
Alkuperäislähde
http://press.um.si/index.php/ump/catalog/book/418Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/32102739
Metadata
Näytä kaikki kuvailutiedotKokoelmat
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland
Makkonen, Markus; Frank, Lauri; Paananen, Tiina; Holkkola, Matilda; Kemppainen, Tiina (University of Maribor, 2023)Although omnichannel retailing has emerged as a popular research topic in academic research, there are still gaps in our understanding of this phenomenon. One such gap concerns omnichannel customer experience and particularly ... -
The Effects of Individual Values on Online Shopping Spending
Makkonen, Markus; Frank, Lauri; Kemppainen, Tiina (University of Maribor, 2019)Although individual values have been found as important antecedents of human behaviour, their effects on online shopping behaviour remain poorly understood. In this study, we aim to address this gap in prior research by ... -
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
Häkkinen, Juho (2016)Customer loyalty as a topic has been of interest to managers and researchers for several decades. There are a few antecedents for explaining customer loyalty in marketing literature, and researchers have discussed the ... -
Online content consumption experiences as drivers of engagement behaviors and recommendation intention
Heino, Anna (2017)Internet ja sosiaalinen media ovat luoneet uusia tapoja yrityksille olla vuorovaikutuksessa nykyisten ja potentiaalisten asiakkaiden kanssa. Yritysten päättäjät ovat tietoisia sitoutuneiden asiakkaiden tuomista positiivisista ... -
Online impulse purchases versus planned purchases and the role of visual attributes
D’Souza, Clare; Wong, Winnie; El Haber, Nicole; Brouwer, Anne Renée; Niininen, Outi (Taylor & Francis, 2024)Given the rapid growth of online buying, there seems to be a significant gap in understanding how consumers derive satisfaction from their past online fashion purchases, particularly in the absence of tactile experiences, ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.